Building relationships is at the heart of link building, because people are the ones giving links, not websites. The newest and hottest way to build relationships in your niche is to engage with them on social media, but we all know how time consuming this can be. Take, for example, twitter. Although an awesome tool to use to talk to influential people in your niche, the hours you spend each day pile up over time.

I recently just started doing SEO for a client who didn’t have a company twitter account, so I had to start from scratch. I didn’t want to spend much time on twitter, but at the same time I wanted to yield it for all it’s worth. Here’s a simple 4-step guide to automating your twitter account to tweet about the things you want, and the best part about it is that it won’t take you more than 15 minutes! Over time, the people/companies in your niche will take notice of your tweets, and this can be the first step to connecting personally with each of them.

1. Identify influential bloggers

They don’t necessarily have to be the cream of the crop in your niche, but rather just the ones you want to start building relationships with. Once you identify them, make a list of all of their RSS feeds in a simple text document.

2. Use Google Alerts

If you’ve never used Google Alerts before, it’s a tool to help you monitor the Web for any keyword or phrase of your choosing. For example, if I wanted to know whenever the phrase “link building contest” was mentioned, I could sign up for a daily Google Alert & get it sent to my email or by RSS feed. In this case, set up a couple alerts and have them be created as RSS feeds. Make sure you add these RSS feeds to your text document list.

3. Combine the feeds

By using RSS Mix, you’re able to combine any number of RSS feeds into just one. This will bypass some of the fees you would have had to pay in the next step.

4. Use Hootsuite to tweet the RSS

Hootsuite is an awesome tool to stay on top of twitter, and luckily for us it’s free to use. Sign up for an account, sync your twitter account, and then add an RSS feed to your account. The RSS feed you’re adding is the combined one we created in step 3. Set it up so each new item is tweeted via your twitter account.

The reason we combined the feeds in step 3 is because Hootsuite’s free plan allows only 2 RSS feeds, so if you wanted to use all of the ones individually through it, you would have to pay $6/month.

I don’t recommend this as a full time option for your twitter account, but rather as a great way to get started. By tweeting about the most relevant content in your niche, you have a great chance as being one of the twitter authorities. Also, make sure you’re tweeting about your own content too, whether it’s adding your feed to the mega feed we created in Step 3 or if you’re doing it manually.

If you’d like to keep up to date with the latest news & content on link building and relationship building, add Point Blank SEO to your circles, or follow Jon Cooper on Twitter.

Thanks for reading! Be sure to leave any feedback below; I’m dying to hear what you have to say!

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There are many platforms that allow individuals to communicate. Of course, the social networking sites such as Facebook or MySpace are the most popular; however, forums and web discussions are becoming increasingly popular as well. These platforms allow users to discuss various topics and it is very possible that, depending on the subject you are interested in, there is some type of forum that exists that specifically targets that subject. The process of creating a forum or web discussion is dependent on the skills the person has within web hosting and code. Forums and web discussions are still not quite as popular as other social networking sites, but they have the versatility to become anything the creator wants it to be, which is making it popular among individuals.

Who are social networking sites for?

Almost everyone has some type of social networking site and businesses are now creating their very own which would allow them to connect more deeply with their customers. By creating such sites, businesses are now able to see what their customers truly think in a relaxed, comfortable state. Individuals and businesses alike want a social networking platform that is easy to use and popular.

Here are the top five social networking platforms:

These five social networking websites are in the lead over all other social networking sites online. One may wonder how the rankings for the top five social networking platforms are decided. The decision is based on a number of factors. These factors include:

• Profiles
• Security
• Features for Networking
• Support
• Friend Focus

These few factors are what determine whether or not the social networking platform is a success. Profiles are the most essential factor because this is how a user expresses themselves and who they are to the public and to the people who they know. On a profile, users can talk about their likes and dislikes, hobbies and interests, and literally be themselves. Users value being able to have a profile that is easy to use and allows them to talk about themselves and what they are into. A user profile should be easy to set up and understand, but also decent enough to allow the user to show who they are and their personality through their profile.

The Importance of Security

Security is definitely another major factor on what makes a social networking platform successful. Users value their privacy and security. Who would want to be a user of a social networking website that didn’t value the security of its users? Surely, no one would. Each and every successful social networking platform should have security options for its users. These options include giving the users a block button so that they are able to block anyone they want, especially people who may be bothering them online. Users should also be able to block off certain parts of their profile from other people if they wish.

Available Features

The features for networking are definitely an additional bonus. If a social networking platform wants to have success, it will need to offer tons of features to its users. It is important that social networking platforms remember they are in constant competition with others. Features that should be offered to the users include picture updates, video update, groups, status updates, and tons of other features that the users want.

Support is a necessity especially for those who are new to using social networking platforms. The last thing that a platform should want to do is to leave a user feeling unsure and left out. The platform should offer support and advice to new users and there should always be a section available to users that answers some of the most frequently asked questions.

Connecting with Friends

Last but certainly not least, friend focus is essential and it is the main way that a social networking platform will grow. Users want to be able to connect with their friends and family members. If a social networking platform wants to be successful, they have to make the friend focus easy for users to keep in contact with one another.

In Conclusion

Overall, it seems as though Facebook has mastered most of these features because it is number one on the list of top five social networking platforms. Facebook has received a 4 star rating for security, support and friend focus. Facebook also received a 3 star rating for profiles and 3.5 stars for networking features. Facebook currently takes the lead as the number one social networking platform, but the website does have some fairly stiff competition.

MySpace comes in as a close second. The website received a 4 star rating for all features except for the friend focus feature. When it came to friend focus, MySpace received a 3 star rating, which is what put the social networking platform at number two in the list. MySpace is in constant competition with Facebook for the number one spot. If Facebook wants to keep its number one spot or if MySpace wants to reach that number one spot, changes will need to be made on both ends. The same goes for the other three social networking platforms and all of the other platforms that have not been able to make it within the top five.

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• April 27, 2010 – Best Methods for Generating YouTube Traffic
• June 22, 2009 – The Insecurity of Web Upload Forms
• December 13, 2011 – Top 10 Features of Facebook
• December 4, 2009 – Introduction to Video Hosting
• October 7, 2009 – Introducing the IntelBuilder CMS

In the Beginning:

It all began with Usenet and the creation of “threaded” conversations held on bulletin board services.  This allowed people to have interactive conversations and keep them organized so that information was easier to find and easier to understand.  To this day, Usenet still exists and is blooming with hundreds of thousands of new messages every day.  Usually grouped by interest, a Usenet group would be listed as, for example, rec.games.computer.quake for discussion of the PC game Quake.  There are Usenet groups on just about any topic you can imagine from fan groups for Janet Jackson to discussion groups about knitting.

Fast forward a few years to 1998/99 and the introduction of Open Diary and LiveJournal.  Open Diary was the first to recognize that there were many people out there who were using word processing software to make online diaries for themselves, which at the time was difficult and often expensive, as web hosting was comparatively more expensive than it is now.  With this knowledge, the founder who goes by the handle “TheDiaryMaster” created a service wherein users would sign up for an account, choose a template and start publishing from the services interface.  It streamlined the process and also added on many other features that would have been difficult, if not impossible, for those who were publishing on their own. Open Diary introduced security levels so that posts could be friends only or public as well as options for changing fonts and allowing visitors to leave comments on your posts, something that until this service was not available anywhere.  Also available on the service was the ability to add friends, so that you would have a type of reading list to keep up with your favorite diary writers. In fact, Open Diary can be seen as the first step that the world took towards social networking.

In 1999, a newer service came to the forefront with even more options available to users called LiveJournal.  At its inception, it was an exclusive club: you needed to know someone to get an invite to sign up.  There was a point where people were selling their invite codes for $25-30 apiece!  LiveJournal offered much in the way of customization of your individual space, ability to host photographs and other multi-media creations as well as also having a friends list and commenting abilities.  The biggest draw to LiveJournal in the beginning was their new “community” feature which allowed a user to create a group journal where ongoing conversations could be held by multiple users (up to 500 at a time).

The dawn of Web 2.0

While it is a hotly disputed topic of when “Web 2.0” became a reality, it is well known that the term was coined at the 2004 O’Reilly Mass Media Web 2.0 convention in late 2004.  What the term has come to mean however, in everyday terms is that the web instead of being a place where a person seeks out information, like in a library catalogue, it has become interactive. People have real experiences through virtual worlds and text-based chat rooms, and even now through video conferencing.  Thanks to file sharing sites and services, people are trading music and books and any other type of media imaginable.  The experience of Web 2.0 has moved to also take place on our cell phones where the new Android, iPhone and other devices are allowing for remote access to email, websites, navigation and news all at the tip of your fingers wherever you happen to be.

Of course, with the invention of ever greater technologies we come face to face with some of the problems of these opportunities. More than ever, privacy and identity protection are at the forefront of everyone’s minds as they use credit cards to purchase items for themselves and their loved ones, subscriptions to online video games and even use online services to send and receive faxes and attend university.  This concern is a very real one as sensitive and private identifying information is shared over the network of the Internet and opens users up to identity theft and fraud like never before.  While the Web 2.0 has made life simpler and more streamlined for the legitimate users, it has also made life simpler and more streamlined for those who would steal your information to use for their own ends.  This had led to a rise in the creation of privacy, anti-virus and other security software.  This has become a thriving occupation all on its own from websites offering virus protection scanning and programs to fix problems found to people who have taken the time to get training to do it manually and will come to your home and fix your computer for a fee.

What you see is what you get:

Thanks to the introduction of Web 2.0, the life blogging that has come with it, we are now seeing the Internet open up to new users at an amazing rate. Anyone who wants a website can pay a few dollars for a domain name of their choice and the majority of web hosts have a WYSIWYG (What You See Is What You Get) editor that requires no programming knowledge whatsoever.  This brings the world of website building to the newest computer user and for fans of the most obscure hobbies.  As time goes by, the World Wide Web looks to become more and more interactive.  Eventually one day, perhaps, a person will not need to leave their homes at all to conduct their daily business.  It is an exciting and uncertain time for people everywhere as regulations are imposed and new ways of communicating are built.  Pull up a chair, dear reader and come along for the ride!

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Tweet is the word for posting up a status, which can only be 140 characters or less at a time. The point of Twitter is to allow people to socialize and network but also allowing those people to get to the point with what they have to say. Many people have realized that Twitter can be used for business which means more and more of these people are making Twitter accounts in hopes that they can network and become more successful with their business ventures.

There are tons of ways to market yourself on Twitter. Below are just a few things that you can do:

• Network
• Tweets With Links
• Follow Business People
• Create Your Personal Bio

Network With Twitter Users

Networking is a great way to spread the word on Twitter about your business ventures. Once you begin following people and receive followers in return, you will be able to reach a target audience with your tweets. Networking is a great way to run a successful business and is definitely important for businesses today because networking is a fantastic marketing strategy.

While many people think of Twitter as a means of chatting with friends and keeping in touch, it is so much more than that and can actually help someone receive more business or land positions for jobs that they are interested in doing. Twitter is especially ideal for freelancers who are looking for work because they will be able to network with clients and other freelancers to find work opportunities.

Post Your Tweets With Links

One of the best features of Twitters will enable you to post links in your tweets. A tweet is much like a status update but is just about 140 characters in length or less. This means you have to get to your point quickly but it will work to your advantage since people will more often read your entire message. You can post links to your business, portfolio, or some of your work in your tweet for all of your followers to see. If you are following business people and clients and some of these people are following you, they will see your tweet on their homepage when they log into Twitter. This will help you to drive more traffic to your website or various links full of work or your personal portfolio.

When you have more traffic and visitors to your particular links, you will likely have much more success with your business or with finding the job that you are looking for. In fact, there are many people who have been able to find jobs through Twitter and continue using the social networking site as a means of networking.

Follow The Right People

It is important that you think wisely about who you follow. It is understandable that you might like to read about what your favorite celebrity is doing but if you want to follow celebrities, it would be better to make a personal account aside from your account that is made for business purposes. On your account for business, you should follow people who share common interests as you. You will find that there are lots of business people, private clients, and freelancers on Twitter and these people are all networking with one another. You can join in and become followers of these people and they can choose to follow you as well.

Networking with one another can lead to open doors and a number of possibilities and opportunities that can come your way. There are many people who have found job opportunities by following this route and networking with people who, like themselves, are looking to network and market themselves or their business.

Update Your Personal Bio

When you have a Twitter account, you should always make sure that you set up your personal bio section with accurate and truthful information. Honesty is policy especially when you are using Twitter for business. What should you put in your personal bio? Well, because you are using Twitter for business, your personal bio should include short yet informative information about who you are and what you do. You should include your name along with your business or what types of jobs you can do or are looking for.

For example, if you are a freelance writer, you might want to briefly talk about being a freelance writer and what type of experience you have in the field of writing. This can benefit you tremendously especially if a client is looking to hire a write and comes across your Twitter page.

Conclusion

In a world where technology has become so popular, it is logical to fully utilize this highly rated social networking website that will allow you to keep in touch with clients and other business people who can actually open doors for you and help you along the way with your business and goals. Creating a Twitter account is absolutely free and you will never have to pay a cent for having an account.

While there are other websites that allow you to network with businesses and clients, Twitter is a free social networking platform that can help you to do just about the same which is keeping in touch with important people to help you and your business succeed. As a member of the Twitter community, make sure that you are respectful and considerate of other people on the social networking platform. There are millions of Internet users with accounts on Twitter and these people live in areas all over the world. You never know what type of opportunity will come your way.

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There are three primary suggestions on how to research a reliable host including:

• Visit industry websites
• Contact experts on the subject
• Utilize Twitter

By visiting websites and forums specific to the reseller hosting industry you can gain excellent insight into the various aspects of different companies. Also, there are several specialty sites that post industry news and company reviews. Forums are one of the most popular mediums as they allow customers to appraise hosting companies and share experiences with each other.

By contacting experts on the subject of reseller hosting you have access to someone that is much more knowledgeable than yourself. Experts can give you the cold, hard facts mixed with their own personal experiences and help you make the best determination based on your personal needs. You can contact them in person, on the phone or indirectly through an academic journal they have written.

Finally, Twitter can be another powerful research tool. Twitter differs from a regular search engine tool in that it is real-time and uncensored from actual customers of the reseller host you are reviewing. You have the ability to see an immediate view of how that web hosting provider is doing. If there are constant problems with the company, it will appear in a Twitter search.

The most efficient method for using this tool is over the course of a few weeks to acquire accurate information. First, reduce your pool of reseller hosts down to a few. Then search for the web hosting providers name and look for tweets that mention the name. Finally, gauge the writer’s satisfaction level and make your decision.

Research is the key to uncovering the truth about any company. If you want accurate and reliable first-hand experience about a specific topic or company, utilize the research methods mentioned above. This will allow you to be an informed consumer and thus have a piece of mind that you made the right decision.

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• November 23, 2011 – Top 5 Social Networking Platforms
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• August 26, 2010 – .Co Domains and Shortened URLS
• April 27, 2010 – Best Methods for Generating YouTube Traffic
• November 5, 2009 – Twitter Lists and Business
• October 7, 2009 – Introducing the IntelBuilder CMS
• August 4, 2009 – Is Cloud Computing Behind the Twitter Hack?
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The Purpose of .CO Domains

The .CO domains do not have any particular purpose, however they are now being used for all sorts of commercial purposes including but not limited to eCommerce, personal blogging, picture sites, music sites, and video sites, social sites, news sites, sports sites and any other kind of web site imaginable. Twitter is using a .co domain as a link service, however many are under the impression that this site will be used to shorten .co domains, even though it is actually intended to do much more as an overall link service for Twitter that indexes all links and collects information about them for Twitter. They are also supposed to be using the domain as a link shortener as well for Twitter development purposes. Many people wonder how Twitter got a one letter .CO domain when a normal person can only purchase a three letter domain and others are considered invalid in domain registrar databases. According to the news, Twitter paid more than a quarter million dollars for T.CO, its new .CO link service.

Shorter .CO URLs

Twitter in the aforementioned example is just one of many large web sites that are purchasing and utilizing a .co domain to shorten their domain name. Overstock.com also purchases O.CO, which is perhaps one of the most memorable web sites ever bought. Overstock’s search engine optimization specialist stated that he believes the new domain will bring in twice the amount of traffic tot he Overstock web site within the coming decade. It should be noted however that the average site owner will not be able to afford one of these one or two letter domain names, as Overstock paid more than $300,000 for O.CO.

New Brands and .CO Domains

Even though you can’t find a two or three letter .co domain, it is still very possible to purchase .co domains that have very basic keywords in them. For example, it may still be possible to purchase a 6 or 7 letter .co domain that is an actual word or existing product of some sort. Since .CO domains have just been released to the public for sale, there are many .CO domains are available that have .com counterparts. For example, there may be a web site entitled example.com. A couple of months ago you may have been able to purchase example.co, even though you are not the owner of example.com. This would give you the opportunity to capitalize on the popularity of an existing web site.

Related posts:

• September 18, 2010 – .CO Domains – Frequently Asked Questions
• August 17, 2010 – .CO Domains Gaining Support and Momentum
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• December 19, 2011 – Top 10 Domain Registrars
• November 29, 2011 – 4 Steps to Automate Twitter Relationship Building in 15 Minutes
• November 23, 2011 – Top 5 Social Networking Platforms
• November 4, 2011 – Life Blogging and the Web 2.0
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Utilizing YouTube’s power to generate traffic to your site and potentially convert that traffic into sales is becoming a mainstream idea. The following are a few tips to acquire additional traffic and promote products utilizing YouTube. These pointers include:

• Posting viral videos
• Posting quality videos
• Including your website logo in the videos
• Video promotion
• Make videos search-friendly
• Create an intriguing profile

Viral videos are useful videos that appeal to large groups of people. If you create a video that becomes viral, others will promote the video for you by word of mouth. This allows anything in the video to be seen and accessed by potentially millions of users.

Unfortunately there are many low quality videos available on YouTube. By posting videos of high quality, you are separating yourself from the pack. Viewers don’t like lower quality videos so they will skip over those not conforming to their viewing taste.

Including your website logo or actual web address in the videos is the best promotional tip to generate traffic because it creates branding. Its best to place the logo and URL throughout the video for extended exposure.

Once this is all achieved, promoting the video to gain viewership is the next step. Its unrealistic to just assume that any video created will become viral. Step up and start promoting in blogs, forums, content mills, email links, or other high trafficked web sites.

Furthermore, allow viewers to be able to easily find your video on both YouTube and search engines. To make the video search-friendly, simply include major keywords in both the title and descriptions and pay close attention to tags.

The final tip is while you’re creating and promoting the video, craft an interesting and intriguing profile. This allows viewers to learn more about you. If they read a boring profile, they won’t want to view your content any further.

YouTube and other forms of social media are a gold mine for advertising and generating free traffic. Although there are many videos displaying websites and many advertisements on Twitter, Facebook and Myspace, this is still an untapped, highly resourceful market.

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• December 6, 2011 – Facebook vs. MySpace – The Battle for Supremacy
• November 4, 2011 – Life Blogging and the Web 2.0
• November 1, 2011 – Video Streaming Beyond YouTube – They Really do Exist!
• August 22, 2011 – How to Use Twitter for Business
• December 4, 2009 – Introduction to Video Hosting
• November 5, 2009 – Twitter Lists and Business
• October 7, 2009 – Introducing the IntelBuilder CMS

How Twitter works for business

As social media outlets go, Twitter is quickly becoming one of the more popular micro-blogging sites around.  The list of businesses currently using Twitter in one fashion or another is constantly growing.  Comcast, JetBlue, and Dell are just a few companies that realized early on that Twitter has great potential to help them get in contact with and support their customers.  Comcast is a perfect example of how a business can use a micro-blogging service to give fast and courteous service to their existing customers as well as garner new business by word of mouth from happy and support customers.

How Twitter lists work for business

Once a business has set up their Twitter account, it is very easy to start racking up the number of users being followed.  At last count, the official support Twitter account for Comcast has over 32,000 users it’s following.  Trying to keep track of that many conversations at once is completely impossible.  So, what is the solution?

Simple – Twitter lists.  Creating a list is a very quick and easy process.  Log into Twitter and click on the “New list” link found on the right-hand side of the web site.  A new window will open up where a name can be typed in as well as the type of list it should be (private or public).  Once the list is created, it’s then a simple matter of going through the “following” list of the account and adding members to the newly created list.

One great example for a business use for a Twitter list is a company that has offices and customers across the states.  If this business wished to group its customers by area, lists such as “northwest_customers” or “Oregon_clients” could be created.  Then, support teams could have direct access to specific customers based on geographic location.

Taking it one step further

Twitter has made it convenient to include user lists within web sites.  By going to the Goodies – Widgets area, one can find the easy to customize Twitter list widget.  Once customized, the code then can be grabbed and integrated easily within a business web site.  This widget provides a quick way to keep tabs on customers and makes it very simple for new customers to join in on the conversation.  The list widget can be placed on a front page of a web site or even within a support section.  Either way, including this bit of coding is a perfect way to generate more business.

Conclusion

Including Twitter within a social media campaign is a smart move.  Twitter is continuously adding new features to make the experience of micro-blogging easier.  The latest addition of Twitter lists is a splendid way to monitor topics and people who matter most and a great way to keep in contact with and give support to customers and clients.

Related posts:

• April 27, 2010 – Best Methods for Generating YouTube Traffic
• November 29, 2011 – 4 Steps to Automate Twitter Relationship Building in 15 Minutes
• November 23, 2011 – Top 5 Social Networking Platforms
• November 4, 2011 – Life Blogging and the Web 2.0
• September 6, 2011 – E-commerce and Social Media: No Longer Oil and Water
• September 1, 2011 – To Blog or Not to Blog?
• August 22, 2011 – How to Use Twitter for Business
• August 6, 2011 – RankCheck.org – free tool to check rank of your website
• June 27, 2011 – New Facebook Social Media Store
• May 4, 2011 – New Social Media Website Announced

The Content Management Aspect

The IntelBuilder content management system is developed and maintained by software creator Vesta Digital.  Like most CMS products, the software has the ability to create and manage basic content.  IntelBuilder is geared more towards the inexperienced user, designed to be easy to use and managed.  It makes it simple for administrators to add and edit existing content, delete content and add an unlimited number of pages to a website.  Some of the most notable benefits IntelBuilder offers include:

- Built for search engine optimization with SEO-friendly URLs and meta data management.

- Cross web browser compatibility

- Automatic submission to major search engines.

- Built-in support for Google Analytics

- Integrated reporting and web statistics.

In comparison to other proprietary commercial CMS products, IntelBuilder distinguishes itself through ease of use, a rich set of features and a high level of global compatibility.  Being a new solution, it is uncertain whether IntelBuilder will evolve into the award-winning content management solution its developers think it will be, but so far, it appears to be simple and powerful enough to suit the needs of most users.

The Social Media Aspect

IntelBuilder offers a social media platform that enables users to achieve a goal that is becoming increasingly popular on the web: being able to effectively distribute content.  Once your content has been published, the platform lets you distribute it over popular social networking sites like FaceBook and Twitter as well as social bookmarking sites such as Delicious and Digg.  It also allows you to send out content to major guns such as Google News and other prominent news and media outlets.  IntelBuilder gives you the ability to effectively manage your audience of readers and subscribers along with tools for monitoring your website traffic and statistics.

Price and Availability

In all honesty, the features and capabilities mentioned in this article can be obtained from a number of CMS products through various add-ons for free.  However, when going with a proprietary solution such as IntelBuilder, they will cost you some real money.  The software is available in a variety of pricing plans with the most affordable coming at $49.95 per month with a one-time setup fee of $295.  The platform is module heavy and very extensible, but the default installation comes with features such as a text editor, site map, RSS news, search functionality and Google Maps among others.  IntelBuilder could turn out to be worth every penny but before making an investment, we recommend examining the product a little closer to determine if it can suit all of your content management and social media needs.

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• November 4, 2011 – Life Blogging and the Web 2.0
• August 22, 2011 – How to Use Twitter for Business
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• December 31, 2010 – Why a CMS is Essential for Doing Online Business in the 21st Century
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The Infamous Twitter Hack

What is being dubbed as the “Twitter Hack” has some questioning whether security is an issue for the phenomenon that is cloud computing.  The incident that sparked the debate was actually the hacking of a Google Apps account belonging to a Twitter employee.  It has been reported that the exploit occurred because one of Twitter’s co-founders create a password for Google Apps that was easily guessed by a hacker.  This in turn, enabled the hacker to access the user’s personal information, including the data on his wife’s personal computer.

A War of the Words

Andy Cordial, managing director of data storage solutions firm Origin Storage, stated that a large number of companies and their employees are becoming victims of the cloud.  Cordial’s logic is that because cloud computing is so prevalent, businesses are being rushed into it and forced “to adapt their IT security systems on the fly.” He remarked that Origin Storage saw the shift in the business industry on the horizon and that all the security “breaches occurring on the cloud front” is proof that there are discrepancies that still need to be resolved.  Although the cloud shouldn’t necessarily take all the blame for the most recent debacle, the news isn’t certainly isn’t making anyone feel any better about the overall security of Twitter or Google Apps.

Evan Williams, the Twitter co-founder who essentially caused his wife’s Gmail webmail account to be compromised, explained to blog site TechCrunch, that the hack was absolutely not due to a lack of security on the part of Twitter.  However, Andy Cordial stressed that if Twitter would have paid more focus on security rather than growing their user base at all cost, the company wouldn’t be in the midst of a such an embarrassing situation.  Cordial added that implementing encryption into an organization’s data storage arrangement, be it in on or off the cloud, will ensure that information stored on the server and in transit is protected from malicious intent.  His final shot at the Twitter co-founder was that creating a secure password on top of encryption and sound corporate policies would have likely prevented the matter.  However, it should be stated that it was personal user accounts, not business accounts that were compromised.

Who’s to Blame?

Who should take the bullet for the so-called Twitter Hack?  Is it really the fault of the cloud, or should blame lie with Google apps or the victim?  While it is probably a good combination of all parties, one would think that a co-founder and active member of what is arguably the most popular social networking platform of the moment would have the know-how to be a little more responsible.   In any event, this breach probably will not convince many of the users who are still concerned about internet security any time soon.

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