Visual Website Optimizer: A Better Way to Perform A/B Testing
Posted on Tuesday, Jan 24, 2012 in "Random Stuff Tools"
Marketing is rough. No matter how you slice it, finding your target demographic, supplying them with advertisements that work, and actually moving products or creating new services is a tough gig. Furthermore, without the right kind of data you might as well be throwing shots into the dark: Gaining valuable marketing and advertising information that’s guaranteed to produce results is often much tricker than actually producing the advertisements and campaigns. Thankfully, though, if you rely on web services, or your website itself to create traffic, you have a unique tool on hand to deal with the marketing conundrum: A/B testing.
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