How Social Media Prompts Holiday Purchases
Posted on Sunday, Dec 11, 2011 in "Marketing Social Networking" by Svetlana
How Social Media Prompts Holiday Purchases
With Holidays on the way, we are all searching for that perfect gift. But have you thought of going to Facebook to ask for gift ideas from your friends. But, apparently many people do this holiday season. Mr. Youth, word-of-mouth marketing firm recently acquired by LBI, polled about 4,500 adults and found that social media is a key driver of holiday gift purchases this year. One stat that should resonate in CMO offices around the country is that 66% of respondents who bought something on Black Friday did so as a direct result of social media interactions with friends and family. So, if you did not get your gift ideas yet, may be its time to ask your friends.
