Web Hosting Geeks' Blog

5 Steps to a Better Web Presence

I deal with a lot of startups and while the owner(s) are creative programmers, innovative app developers, savvy business people or brilliant tech nerds, they know nothing about marketing their own companies. That’s why they hire someone like me. The problem comes when they don’t listen to my advice on how to best use social media for their marketing, proper element placement on their web site, especially the home page and how to deal with converting a visitor into a customer/client. While the product or service may launch them to greatness very quickly, staying there is the trick of marketing as the competition moves in on your territory, stealing as much of the pie as they can. That’s why you can’t afford to make even the slightest foolish mistake with your first contact with a prospective client; your web site.

 1. Welcoming, Clean, Easy and Professional

You are judged by how your house looks from the street. This is why any real estate agent will tell you that to keep up the value of the house and neighborhood, you should concentrate on refurbishing the outside front of your home, even if you have to live in unpainted inside rooms.

When someone arrives at your website, the first impression they should have is confidence in your company as professional and not a website put up by a high school student. Ask yourself, or better yet, ask people you know for a frank opinion on these following points:

Hopefully, people will tell you that your site fits the first part of all of these questions. If the second part is what people see, then you need to redesign your site.

READ: How to Work With a Web Designer

2. Is Your Site Something People Will Revisit?

It’s often said that your site must become a “home” to visitors, both as customers and prospective customers. So, what will bring them back again and again? Here’s a few proven things:

Do your visitors know that you will post different information on a regular basis about sales and discounts? Will the information about your product or service change with evolving technology, seasons or client needs? You must make them aware that it is a part of your site.

READ: Does Your Web Site Have Intelligent Human Interactions?

3. Do You Use Email Marketing?

READ: Email Marketing Tips – Part 1: List BuildingEmail Marketing Tips – Part 2: Creating ContentEmail Marketing Tips — Part 3: What Will People Actually Read?

4. Do You Listen to Your Customers?

Customer feedback is essential to success, not only for a functioning site that fulfills all of their needs. Having a tab or button that allows customers to contact customer care should be an important part of your site.

Even using checkboxes for a poll or survey, while easier for customers to give feedback, can give you insight into what is and what is not working in your favor.

READ: Testimonials on Your Site: Dealing With Positive and Negative Feedback

5. How Do You Advertise Your Site?

The use of social media, banner ads, attachments to your product or packaging and all printed business material helps get your website URL out there. I suggest to all of my clients that each blog entry should have a banner ad for their site placed into the article. This way, if the article is shared or placed on another site, the banner ad will give free advertising for your site.

Are you a member of certain LinkedIn groups that would benefit from your website information? Post links to your site content, blog articles, specials and discounts. Let other people create inbound marketing for you. The same goes for a Facebook page, if you have one. Keep it updated with posts of new material. Shoot for going viral!

READ: You’re Finally Online. Now What? Marketing, Social Media And Mobile Marketing

How Long Does it Take for Your Site SEO to Take Hold?

Most clients ask me how long will it take for their sites to be at the top of a Google search for their type of business. There is no answer as it takes time and rankings can change every day. It all depends on sticking to everything listed in this article, keeping up with posting new material and using your website as the most important tool for marketing. You may use other avenues for advertising and they may all be important and effective. You just need to keep up with your efforts as one stumble can let customers slip away. Once you make it to the top five returns on a Google search, don’t sit back and consider the struggle over… you can drop down in the blink of an eye as your competition keeps up their postings and efforts. The web moves quickly, so don’t let up!

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