Information can be traded through a number of sources on the internet including databases, websites and content management systems (CMS). With the recent popularization and emergence of CMS’, they have popped up everywhere as the backbone of many websites. They tend to be able to hold the most content which includes audio, video and the typed word.
There are two key concepts exclusive to content management systems:
- The implementation of a CMS is always related to improving communication
- The implementation of a CMS should be process driven
Content management is an aspect of online communication that affects all members of a business team. This is commonly referred to as the “webmaster bottleneck” which affects almost all team members at some point. For instance, in an imaginary company there is typically a publishing team, marketing representatives, customer service, technology experts and of course the customers.
In a webmaster bottleneck, the publishing team may not have a developed process for the addition, editing and verification of information. As a result the marketing representatives are unable to make announcements or publish critical updates. Customer service must then absorb the stress from the issues caused by the communication of incorrect information and thus cannot access historical records of each customer.
The technology experts then have trouble pushing the data through due to the vast number of customer complaints to customer service. Finally, the customers will then be unable to communicate with the company and will leave to a more responsive organization.
This is where a content management system shines. It will solve all of these problems while delivering speed and efficiency. There are plenty of good content management systems available. A good system incorporates a centralized repository for easy access to all information. Also, a separation of content and presentation, modularity and multi-directional information are important characteristics.
Furthermore, excellent customer support, a proven reputation, business specific management features and a capacity for evolution will all help provide the customer with a pleasant business experience.
The importance of a content management system in the modern internet era is often overlooked. The possibilities presented by a CMS are endless and continue to grow with each passing day. The most important ideas to take away from this article are the key concepts. These will help guide you through the content management system search and allow effective communication to ensue at your company.
