Web Hosting Geeks' Blog

Is Your Web Site Complete for Customers?

Now, more than ever, your site has to keep customers within the site map and give the reader everything from information, to entertainment, to engagement and loyalty. It’s more of a home than a business shopping trip. The same goes for ecommerce sites. Let the visitor find everything quick and easily. The same must be said for any site or blog.

I recently heard a writer speak about how she will only write a maximum of 300 words on a web site front page. Any more, she explains, and the reader loses interest. It seems odd to be able to communicate in just 300 words. Tweets, of course, are only 140 characters and people make themselves heard and understood with those. So, how much does it take to make sure your web site is complete for customers?

What is “Complete?”

“Complete” is everything the customer wants, everything you know they need… and a few extra considerations. If it seems confusing, it’s actually boiled down to the simplest form of completion.

So, making finding you and your product, navigation, purchase, and checkout second nature to customers is important and is guaranteed to bring back repeat customers and word of mouth recommendations? Yes, but it’s not all in one step.

I was reading yet another article on marketing myths. This one was no different than any others with the same good, foundation advice (which is why the information at the end of this article is different from other articles), but it had two things on the list I didn’t expect. As per other articles, this one, by author Debra Murphy, entitled “Marketing Myths You Should Ignore,” covered the usual reminders that social media reaches all age groups, every business needs a mobile web site (it should actually be responsive design for all devices), email marketing still matters, why marketing takes time for the proper results, and why a logo is NOT your “brand.”

It was that section and the one following that caught my eye, in terms of creating a complete web site; the insistence that a non-professional friend or relative can build you a professional web site is wrong and in reference to the logo not being your “brand,” once again a call for the use of professional services. Too often a small business will get cheap with these two visual representations/selling tools/marketing material and THAT is a bad investment. If you think the first solution will save you money, then fixing it will cost a fortune.

A professional will know what’s needed to sell your service or product, and, if you’ve chosen well, be able to help with copywriting and marketing. Ask for referrals on these services (often through a design studio or a savvy, experienced freelancer) from other businesses you admire.

What Should You Look for in a Site? 

What About Blogs?

What About Podcasts and Webinars?

Know Your Technology!

Archive Wisely!

Listen to Customer Feedback!

Words of Wisdom

There’s more one needs to know about creating a site with a strong, warm and assuring brand to it as well as tip top functionality, so here are some more articles to help you create a superior web site:

Lessons That Help You Build a Successful Web Site

How to Work With a Web Designer

Picking the Right Web Host: It’s More Than Price!

You’re Finally Online. Now What? Marketing, Social Media And Mobile Marketing

Localize Your SEO for Neighborhood Business

Does Your Web Site Have Intelligent Human Interactions?

What Makes a Successful e-Commerce Site?

Helping Your Client/Business Evolve Web Presence

Mobile Sites and SMS Marketing: Are You Ready?

Content Marketing: The Best Way to Conquer the Market!

What Can Mobile Apps Do for Your Business?

Email Marketing Tips – Part 1: List Building

The Biggest Mistakes You Can Make With Your Web Site

Image ©GL Stock Images