{"id":10017,"date":"2012-10-25T21:01:10","date_gmt":"2012-10-26T01:01:10","guid":{"rendered":"https:\/\/webhostinggeeks.com\/blog\/?p=10017"},"modified":"2021-10-19T06:49:50","modified_gmt":"2021-10-19T10:49:50","slug":"politics-of-memes-memevertising-part-i","status":"publish","type":"post","link":"https:\/\/webhostinggeeks.com\/blog\/politics-of-memes-memevertising-part-i\/","title":{"rendered":"Politics of Memes: Memevertising Part I"},"content":{"rendered":"

Eastwooding<\/a> empty chairs, Women in binders<\/a>, \u00a0now Horses and bayonets<\/a>, \u201cermahgerd<\/a>!\u201d where is the chubby bubble girl<\/a>\u00a0 and why do bronies<\/a>\u00a0even exist? \u00a0Didn\u2019t South Park already make the point? \u00a0Tebowing and cat breading<\/a> are deadly. There are only three approved memes: \u00a0Peace signs, bunny ears and fake… well you know<\/a>.<\/p>\n

Obviously not.<\/p>\n

The question today is, can you use memes for profit? \u00a0Or is it safe to use memes to sell a product or even advance a political campaign? \u00a0In other words, is memevertising a good idea? Yes! But recognize the South Park warning: memes can be dangerous since, like all humor, they can backfire terribly if you do not know your audience or, worse, if you are an arrogant memetard who thinks he\u2019s memeing but is just embarrassing himself and flagrantly insulting others. \u00a0Know your meme<\/a>.<\/p>\n

Someone on Obama\u2019s campaign staff is a ninja master memer and If Obama wins this election it will be in part because his campaign has consistently managed memes better than the Romney campaign. Immediately after Clint Eastwood addressed the empty chair, Obama tweeted the back of a very large full chair with him in it and that helped drive the Eastwooding meme against the Republicans ever after<\/a>.<\/p>\n

<\/p>\n

\"\"<\/a>Team Barack knows when they are releasing<\/a> the memes. Horses and bayonets became a meme against Team Mitt only minutes<\/a> after Obama used the phrase. Team Mit, on the other hand, never seems prepared and has faced the Zerg Rush every time….\u201dKekeke<\/a>\u201d. (As a Republican, I really do hate Zerglings!) Team Barack has used memes intentionally to attack the ignorant in front of their faces… behind their backs. \u00a0It works because a meme is a secret handshake shared by millions. Team Mitt has been the oblivious kids at the dinner table as adults used r-rated innuendos over their heads. \u00a0\u201cUnicorns are just horses with bayonets.\u201d \u00a0Right. Obama speaks fluently to groups Romney scarcely knows exist. The point here is that memes are serious business–world-leader-election business–and it would be wise to learn something<\/a> about them.<\/p>\n

Now, imagine if your product became the most interesting product in the world<\/a>\u00a0 by hooking into a meme or, even better, because you created an effective meme. This idea is not new, it just works much faster now. The Smothers Brothers did it with their skit \u201cShare a Little Tea with Goldie<\/a>.\u201d<\/p>\n

“She was this housewifey, hippie-looking girl. Well, her name referred to pot [Kona gold]. She would always say, “Hi(gh),” and just giggle. One time she said, “It’s time for spring cleaning, ladies. Send me all those old roaches<\/a> and sweep them up.” She would just laugh like she was stoned.\u201d \u00a0 I remember the episode vividly. \u00a0I knew exactly what it meant, but my parents had no idea at all what it meant. None. \u00a0\u201cRoach\u201d was a meme they didn\u2019t understand. Suddenly I was smarter than my parents. I was in a club they didn\u2019t even know existed.<\/p>\n

So let\u2019s figure out what a meme is. \u00a0Then next time, why they work and how to exploit the hell out them, which would be the best meme of all: \u00a0a meme about memes, a \u00a0meta-meme.\"Horses<\/a><\/p>\n

The word \u201cmeme\u201d comes from \u201cgene\u201d to suggest that memories and behaviors are reproduced culturally like physical traits are reproduced genetically. \u00a0It was Dawkins\u2019 attempt in \u201cThe Selfish Gene<\/a>\u201d to account for why biological evolution doesn\u2019t extinguish cultural rituals that are not genetically beneficial. \u00a0In a word, weird unhelpful behaviour can be inherited through language and not genes.<\/a><\/p>\n

Internet memes are ideas that reproduce wildly because people share them. They also mutate. So an internet meme is an internet artifact that reproduces very fast, changes and yet is distinct from other sorts of viral events. Their distinguishing trait is that Internet memes are rooted in parody, satire, comedy and humor. (I think there is a secret troll in every memer.) \u00a0Still, memes can be deadly serious. \u00a0Autocrats despise satirists. Ask Salman Rushdie.<\/p>\n

Internet meming is a variety of insider humor that creates bonds within groups. Woody Allen and Chris Rock use this kind of humor. They make fun of their own heritage in a way only people of that heritage can. This also lets people without their heritage in on the joke, sort of a complimentary pass to Jewish and Black humor. \u00a0Similarly, when a large woman jokes about large women, it can be funny both to large and thin women because it creates bonds between all women who understand intimately the meaning of being a large woman. Women understand the implications of the forbidden three letter word in a way men do not and this creates a group bond.<\/p>\n

If a man jokes about \u201cfat\u201d women, though– FAIL! \u00a0Now the joke breaks bonds between people. \u00a0It pits large women against thin women and all women against men and even men with large wives against men with thin wives. But audience is everything. If a man tells a \u201cfat\u201d lady joke in front of men suddenly it can work because it creates a bond between a group of men who likely understand intimately the dangers men face by using the \u201cF\u201d word in front of women. FAT; OMG!<\/p>\n

Memes work quite like this too. \u00a0Memes solidify groups by creating uninitiated outsiders. \u00a0We insiders know what the meme means and you outsiders don\u2019t. \u00a0Even though we may be poking fun at ourselves, it still creates a tighter bond between all of us in the know. We know the code, you don\u2019t. \u00a0Here is an example of a trending meme and an insider joke, check it out. \u00a0This is where we will begin our next installment on memvertising:<\/p>\n

\u201cNice Legs, Daisy Dukes<\/a> makes a man go… I’m gonna\u00a0love and tolerate<\/a> you.\u201d<\/p>\n

\"meta-meme<\/a>

This is a meta meme.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Eastwooding empty chairs, Women in binders, \u00a0now Horses and bayonets, \u201cermahgerd!\u201d where is the chubby bubble girl\u00a0 and why do bronies\u00a0even exist? \u00a0Didn\u2019t South Park already make the point? \u00a0Tebowing…<\/p>\n","protected":false},"author":15,"featured_media":10025,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":0,"footnotes":""},"categories":[12,1,3556],"tags":[6250,6248,6246,6253,6251,6249,6260,6261,6257,6243,6244,6245,6218,4496,6242,627,6258,6254,6247,6262,6255,6259,6252,5966,591,6256],"class_list":["post-10017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-random-stuff","category-social-media-2","tag-bayonets","tag-binders","tag-clint-eastwood","tag-empty-chair","tag-ermahgerd","tag-horses","tag-humor","tag-jokes","tag-kekeke","tag-meme","tag-memes","tag-memvertising","tag-obama","tag-philosoraptor","tag-politics","tag-reddit","tag-release-the-kraken","tag-richard-dawkins","tag-romney","tag-satire","tag-selfish-gene","tag-smothers-brothers","tag-south-park","tag-tumblr","tag-virus","tag-zerg-rush"],"views":128,"_links":{"self":[{"href":"https:\/\/webhostinggeeks.com\/blog\/wp-json\/wp\/v2\/posts\/10017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webhostinggeeks.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webhostinggeeks.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webhostinggeeks.com\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/webhostinggeeks.com\/blog\/wp-json\/wp\/v2\/comments?post=10017"}],"version-history":[{"count":0,"href":"https:\/\/webhostinggeeks.com\/blog\/wp-json\/wp\/v2\/posts\/10017\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webhostinggeeks.com\/blog\/wp-json\/wp\/v2\/media\/10025"}],"wp:attachment":[{"href":"https:\/\/webhostinggeeks.com\/blog\/wp-json\/wp\/v2\/media?parent=10017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webhostinggeeks.com\/blog\/wp-json\/wp\/v2\/categories?post=10017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webhostinggeeks.com\/blog\/wp-json\/wp\/v2\/tags?post=10017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}