Smartphones are slowly but surely starting to become just as widely used to access the Internet as personal computers, which means that consumers are sure to use them to make donations this year. In fact, it\u2019s expected that mobile payments will grow roughly 61 percent this year and that electronic payments will decrease by as much as about 16 percent over the course of the year. Smartphone apps and websites designed for a variety of electronic apps make it easier and faster for consumers to donate to their favorite causes, but only if those causes have the resources and web hosts to make donating as easy and efficient as possible.<\/p>\n
If a regular website or mobile optimized website isn\u2019t ready for mobile donations, make sure that you keep regulatory initiatives in mind while you\u2019re making changes. Imagine how frustrating it will be to spend an abundance of time, money and energy on revamping your client\u2019s site only to discover that it\u2019s not compliant with regulation initiatives. Take your time and optimize the site the right way the first time.<\/p>\n
In addition to optimizing a site for either the Unites States or the United Kingdom, you might also want to think about making it easy for individuals from other countries to make a donation to a non-profit organization. It\u2019s been reported that China is a vastly untapped resource when it comes to non-cash transactions. Consider how large China\u2019s population is and how much it\u2019s growing as you read this blog post. Studies suggest that China could easily outpace the population of both Europe and the United States in the next five years. Countries that are expected to experience a roughly 20 percent growth rate include the Middle East, Central Europe and Africa.<\/p>\n
Make Your Nonprofit Website Mobile Optimized<\/strong>\u00a0<\/strong><\/h2>\nIt wouldn\u2019t do us much good to tell you that you need to make websites more mobile friendly if we didn\u2019t provide you with a few suggestions as to how you can do that. The first thing you\u2019ll want to do is find out where most website viewers are coming from. Are they accessing the site through a social media link, email or advertisement? The way you can do this is through search engine analytics, such as Google Analytics. Next, make sure it\u2019s clear what type of donations the organization is in need of. Would your client rather contributors donate time, money or both? After all, what\u2019s the use of having a full tank of gas if you don\u2019t have anyone to drive?<\/p>\n
When it comes to having a website that\u2019s designed for mobile use, you can focus on three specific areas:<\/p>\n
\n- Optimizing certain parts of the website that receive the most traffic through mobile devices. This is especially beneficial to non-profit organizations that don\u2019t have the funds to optimize their entire site.<\/li>\n
- Create a separate mobile version of the current website. While the address of the nonprofit organization\u2019s website won\u2019t change if a person types the address in on his smartphone\u2019s browser, the site he sees can be different. Your mobile optimized site can include specific information organizations would like mobile viewers to see rather than give them access to the full desktop optimized website.<\/li>\n
- Add a responsive website design that works and looks just as great for desktop users as it does for smartphone and tablet users. This is the most popular option because it\u2019s the most time and cost efficient.<\/li>\n<\/ul>\n
One you\u2019ve focused on these areas, take a look at the website and make sure that it has all of the information and keywords that one needs to take action. What\u2019s the organization\u2019s mission, how are donations used and how can visitors make a donation? It\u2019s a good idea to update the \u201cAbout Us\u201d page if it\u2019s been a long time since you\u2019ve done so. Include bullet lists to give visitors a quick idea of the organization\u2019s goals and mission statement. You may also want to include testimonials to show that the organization is legitimate. People are now more cautious than ever about whom they donate to.<\/p>\n
Make it easy for consumers to donate to nonprofit organizations this holiday season with a website that can easily be accessed across several electronic platforms and one that provides them with enough information to want to donate. Talk with your web hosting clients today about how you can optimize their site and their donations.<\/p>\n
Top image \u00a9GL Stock Images<\/p>\n
One you\u2019ve focused on these areas, take a look at the website and make sure that it has all of the information and keywords that one needs to take action. What\u2019s the organization\u2019s mission, how are donations used and how can visitors make a donation? It\u2019s a good idea to update the \u201cAbout Us\u201d page if it\u2019s been a long time since you\u2019ve done so. Include bullet lists to give visitors a quick idea of the organization\u2019s goals and mission statement. You may also want to include testimonials to show that the organization is legitimate. People are now more cautious than ever about whom they donate to.<\/p>\n
Make it easy for consumers to donate to nonprofit organizations this holiday season with a website that can easily be accessed across several electronic platforms and one that provides them with enough information to want to donate. Talk with your web hosting clients today about how you can optimize their site and their donations.<\/p>\n
Top image \u00a9GL Stock Images<\/p>\n
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