{"id":2249,"date":"2011-09-10T08:39:15","date_gmt":"2011-09-10T12:39:15","guid":{"rendered":"https:\/\/webhostinggeeks.com\/blog\/?p=2249"},"modified":"2021-10-19T06:48:16","modified_gmt":"2021-10-19T10:48:16","slug":"advice-search-engine-optimization","status":"publish","type":"post","link":"https:\/\/webhostinggeeks.com\/blog\/advice-search-engine-optimization\/","title":{"rendered":"Common Advice in Search Engine Optimization"},"content":{"rendered":"

Getting advice on Search Engine Optimization (SEO<\/a>) can sometimes seem like trying to get advice on, say, the stock market.\u00a0 Everybody is trying to leapfrog ahead of everyone else, and as a result you wonder if, in the end, anyone actually knows what they’re talking about.
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\nThis is a fair objection.\u00a0 The truth, though, is that there are some fundamental principles that most experts agree on.\u00a0 The reason that they work is simply that not everyone tries to make their pages more easily findable by Google.\u00a0 Some web site owners simply assume that all they have to do is put their page up, and Google will automatically pick it up.<\/p>\n

This much is\u00a0 accurate: they will.\u00a0 If you don’t want to be on page 17 of their listings, however, then you need to do a few things to put you ahead of the people who are making no effort at all.\u00a0 These are basic rules that anyone can easily follow.<\/p>\n

Keywords are your best friend<\/strong><\/p>\n

There is a larger truth about search engines that is so obvious that is seems unfathomable that more people don’t intuitively realize it: search engines can only search through text.\u00a0 This means that you need the text on your web site as relevant as possible.<\/p>\n

Take care, therefore, to make sure that key phrases that you think people who would want to come to your site would search for are somewhere in the text of your web pages, word for word.\u00a0 These are known as \u201ckeywords<\/a>.\u201d\u00a0 For example, if you are selling \u201cVictorian wall ornaments,\u201d those are your keywords, and you need them used on your site in multiple places, especially your front page.<\/p>\n

A warning, though: don’t go crazy.\u00a0 In the past people created pages that had thousands of words consisting of nothing but keywords in invisible text.\u00a0 Search engines are now trained to filter out these pages.\u00a0 Use your keywords only in the appropriate context, but don’t be afraid to use it multiple times.\u00a0 Make sure as well that you throw in a few synonym phrases (\u201cVictorian ornaments\u201d, \u201cVictorian decorations\u201d, etc.)<\/p>\n

Links are your next best friend<\/strong><\/p>\n

Search engines catalog links<\/a> as much as they do basic text.\u00a0 Make sure that there are plenty of links on your site, optimally ones that contain in their URLs the terms that people are searching for.\u00a0 Other good ways of adding links that users might find are by setting up external sites that link to yours, as well as getting into link exchange programs with the appropriate types of partners.<\/p>\n

Don’t forget social networking<\/strong><\/p>\n

Most common social networking<\/a> websites are business-friendly.\u00a0 Be sure to setup an account on each of these, and optimally, keep them at least moderately updated.\u00a0 This is one more route by which users can find you, and one more potential entry in a search engine’s top 10 results.<\/p>\n

Keep up with the trends<\/strong><\/p>\n

Finally, don’t stop here.\u00a0 Since everyone is trying to game search engine results, search engines themselves constantly revamp their formula.\u00a0 Keep an ear to the ground on the latest trends, and remember that Google isn’t the only search engine out there.\u00a0 Search engine optimization is a job that never quite ends, but one that the dedicated web users can easily keep up with, and are well-served by the effort.<\/p>\n","protected":false},"excerpt":{"rendered":"

Getting advice on Search Engine Optimization (SEO) can sometimes seem like trying to get advice on, say, the stock market.\u00a0 Everybody is trying to leapfrog ahead of everyone else, and…<\/p>\n","protected":false},"author":3,"featured_media":2259,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":0,"footnotes":""},"categories":[7],"tags":[385,130,192,1849,117,268],"class_list":["post-2249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-sem","tag-backlinks","tag-google","tag-keywords","tag-linkbuilding","tag-seo","tag-social-networking"],"views":144,"_links":{"self":[{"href":"https:\/\/webhostinggeeks.com\/blog\/wp-json\/wp\/v2\/posts\/2249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webhostinggeeks.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webhostinggeeks.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webhostinggeeks.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/webhostinggeeks.com\/blog\/wp-json\/wp\/v2\/comments?post=2249"}],"version-history":[{"count":0,"href":"https:\/\/webhostinggeeks.com\/blog\/wp-json\/wp\/v2\/posts\/2249\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webhostinggeeks.com\/blog\/wp-json\/wp\/v2\/media\/2259"}],"wp:attachment":[{"href":"https:\/\/webhostinggeeks.com\/blog\/wp-json\/wp\/v2\/media?parent=2249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webhostinggeeks.com\/blog\/wp-json\/wp\/v2\/categories?post=2249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webhostinggeeks.com\/blog\/wp-json\/wp\/v2\/tags?post=2249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}