{"id":2358,"date":"2011-09-16T12:24:54","date_gmt":"2011-09-16T16:24:54","guid":{"rendered":"https:\/\/webhostinggeeks.com\/blog\/?p=2358"},"modified":"2021-10-19T06:48:08","modified_gmt":"2021-10-19T10:48:08","slug":"flash-sales-serious-new-trend-or-flash","status":"publish","type":"post","link":"https:\/\/webhostinggeeks.com\/blog\/flash-sales-serious-new-trend-or-flash\/","title":{"rendered":"Flash Sales \u2013 Serious New Trend or Flash in the Pan?"},"content":{"rendered":"

In the lighting fast changing world of E-commerce<\/a> trends hop over each other like jumping beans.\u00a0 Entirely new ways of doing business appear like wildfire, especially with retailers desperate to get access to the extra few free dollars still floating around in the dismal economy.\u00a0 Into this tenuous economic climate appears the newly popular flash sale.
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\nThink of it as the next generation of the Home Shopping Network, without the irritating announcers.\u00a0 Amazing deals appear on products, but only for a limited time, with a timer usually right there next to the product.\u00a0 The deals really are excellent, with 60-70% off discounts not uncommon.<\/p>\n

So far so good<\/strong><\/p>\n

The early numbers indicate that it is definitely giving the E-commerce world a shot in the arm.\u00a0 One study indicates that since 2009 visits to flash sale web sites have been more than doubling each year., with some of the central flash sale hub web sites quickly moving up the traffic rankings.\u00a0 What’s more is that the same study indicated that these sites are popular across all income levels.<\/p>\n

A greater sign that this is catching on is that the concept is spreading beyond the major flash sales web sites.\u00a0 As usual, Facebook is leading the charge on the social networking front.\u00a0 A plug-in already exists for Facebook store fronts to add flash sales to their site.\u00a0 And major retailers themselves are now integrating flash sales into their own web sites.<\/p>\n

The Danger \u2013 An exhausted consumer base<\/strong><\/p>\n

In addition to the fact that liquidity is becoming a thing of the past (ie, we’re all broke or in debt), the success of this trend has the potential to be its undoing.\u00a0 One study reports that more than 50% of subscribes to flash web sites are finding themselves overwhelmed by the number of offers they are receiving.\u00a0 Clearly this is an economic tactic that is more sensitive than normal to saturation.\u00a0 The whole appeal to this type of tactic, after all, is its spontaneity.\u00a0 When spontaneity becomes the expected it defeats its own purpose.<\/p>\n

One solution \u2013 integration<\/strong><\/p>\n

If you are someone who is running a store front and thinking of integrating flash sales into your business, one suggestion that some observers remind you of is to link this idea with the power of socialization.\u00a0 This does not so much mean a major networking site.\u00a0 It simply means giving consumers a way to communicate with each other, to share thoughts about a product, as well as to just make it more of a social occasion.\u00a0 There are more products out there today that integrate this into their ecommerce technology.<\/p>\n

At the same time don’t shy away from social networking as a tool here.\u00a0 Twitter, in particular, is especially attuned to being useful to these ends.\u00a0 Nothing will help sales to your product like a shout out from someone to 500 people who trust them that a certain product a lot of them like is available for dirt cheap for another 4 hours.<\/p>\n

In short, while there are always pitfalls to any new idea, the early verdict seems to be that flash sales as a marketing technique have serious potential; and thus, the serious ecommerce user should be taking a serious look at using them. In addition, make sure you pick reliable hosting for your ecommerce website<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"

In the lighting fast changing world of E-commerce trends hop over each other like jumping beans.\u00a0 Entirely new ways of doing business appear like wildfire, especially with retailers desperate to…<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":0,"footnotes":""},"categories":[12],"tags":[67,2917,3932],"class_list":["post-2358","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-ecommerce","tag-home-shopping-network","tag-sales"],"views":124,"_links":{"self":[{"href":"https:\/\/webhostinggeeks.com\/blog\/wp-json\/wp\/v2\/posts\/2358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webhostinggeeks.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webhostinggeeks.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webhostinggeeks.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/webhostinggeeks.com\/blog\/wp-json\/wp\/v2\/comments?post=2358"}],"version-history":[{"count":0,"href":"https:\/\/webhostinggeeks.com\/blog\/wp-json\/wp\/v2\/posts\/2358\/revisions"}],"wp:attachment":[{"href":"https:\/\/webhostinggeeks.com\/blog\/wp-json\/wp\/v2\/media?parent=2358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webhostinggeeks.com\/blog\/wp-json\/wp\/v2\/categories?post=2358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webhostinggeeks.com\/blog\/wp-json\/wp\/v2\/tags?post=2358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}