{"id":2950,"date":"2011-11-04T04:27:15","date_gmt":"2011-11-04T08:27:15","guid":{"rendered":"https:\/\/webhostinggeeks.com\/blog\/?p=2950"},"modified":"2021-10-19T06:57:41","modified_gmt":"2021-10-19T10:57:41","slug":"crowdsourcing-concept","status":"publish","type":"post","link":"https:\/\/webhostinggeeks.com\/blog\/crowdsourcing-concept\/","title":{"rendered":"Crowdsourcing \u2013 what it is, and how you can use it."},"content":{"rendered":"<p>It was a shocking article that appeared a few months ago, asking if the concept of regular employment itself was outdated.\u00a0 The issue raised from it was that, as opposed to steady jobs, our economy was moving more towards a dynamically shifting pool of <a href=\"https:\/\/en.wikipedia.org\/wiki\/Freelancer\" target=\"_blank\" rel=\"noopener\">freelancers<\/a>, moving quickly from one employer to the next.\u00a0 What perhaps was most shocking about it was that, with so many people actually taking part in this new type of work, it didn&#8217;t actually shock many people.<\/p>\n<p>This is the business revolution represented by the term \u201ccrowdsourcing.\u201d\u00a0 The word was introduced in a <a href=\"https:\/\/www.wired.com\/2006\/06\/crowds\/\" target=\"_blank\" rel=\"noopener\">2006 article in Wired magazine<\/a>.\u00a0 The concept has taken off like a rocket since and hasn&#8217;t stopped for breath.\u00a0 If you aren&#8217;t familiar with it, here&#8217;s a summary to catch you up to speed.\u00a0 If you are familiar with it and want to use it, here are some tips from the pros.<\/p>\n<p><strong>A new name for an old concept<\/strong><\/p>\n<p>The first instance of effective crowdsourcing is older than all of us.\u00a0 One of the earliest editions of the Oxford English Dictionary was created by the collaborative work of about 800 volunteers.\u00a0 OK, this is about as relevant to modern crowdsourcing as the first 17<sup>th<\/sup> century steam automobile is to a Ferrari.\u00a0 Still, the dictionary is still with us, and now again, so is the concept.<\/p>\n<p>What crowdsourcing does is to tap into \u201ccollective intelligence\u201d, that is, the ideas that are generated by approaching problems as a large group rather than an individual or small set of them.\u00a0 It generally works like this:<\/p>\n<p>A company or other organization posts a service that they need to appeal to an open pool of applicants to find an answer to.\u00a0 Examples of common crowdsourcing requests are the generation of company logos, solutions to governmental public policy problems, software testing, programming, and writing of all kinds.\u00a0 In reality, though, it can be just about anything that you might want to \u201cpoll the audience\u201d for.<\/p>\n<p><strong>The crowd finds a needle in the interstellar haystack<\/strong><\/p>\n<p>An example from just a few days ago underscores the potential power of crowdsourcing.\u00a0 Rainer Kracht, a retired school teacher in Elmshorn, Germany, reviewed images sent to the crowd from the Teide Observatory Tenerife Asteroid Survey (TOTAS).\u00a0 This observatory was sponsored by the Space Situational Awareness program, a European Space Agency project.\u00a0 What he saw in one of the images was eventually named \u201c2011 SF108\u201d, an asteroid set to approach to within 19 million miles of earth (that&#8217;s not as far as it sounds).\u00a0 The image was confirmed by other volunteers in the crowd before receiving its official designation.<\/p>\n<p>The vastness of space makes it impossible to rely completely on even the best computers to scan through all of the data for anomalies.\u00a0 Here, then, is an example of how instead of using even more powerful processors, you can instead go to the collective observation of several thousand sets of eyes.<\/p>\n<p><strong>Where is the crowd now?<\/strong><\/p>\n<p>There are too many crowdsourcing projects in existence now to even begin to summarize all of them.\u00a0 Here are just a few of the more notable examples:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/www.mturk.com\/\" target=\"_blank\" rel=\"noopener\">Amazon Mechanical Turk<\/a><\/strong> \u2013 Named after The Turk, a chess-playing machine hoax from the 19<sup>th<\/sup> century, it provides a place for humans to perform tasks that their silicon-based cousins are still not so hot at.<\/li>\n<li><strong>reCAPTCHA<\/strong> \u2013 This Carnegie Mellon University project uses the crowd to help digitize paper works such as the entire New York Times archive, 20 years of which have now been uploaded.<\/li>\n<li><strong>CloudCrowd<\/strong> \u2013 CloudCrowd works by breaking large jobs down into more manageable tasks that require human judgment, and farms those smaller jobs out to the crowd.<\/li>\n<li><strong><a href=\"https:\/\/www.freelancer.com\/\" target=\"_blank\" rel=\"noopener\">Freelancer.com<\/a> <\/strong> &#8211; This site describes itself as the largest outsourcing site in the world with a pool of more than 1.5 million users.<\/li>\n<li><strong><a href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a><\/strong> \u2013 Yes, far be it from us not to squeeze Facecrack somewhere into an article.  Since 2008 the social networking czar has been using crowdsourcing to help produce better foreign language page translations.<\/li>\n<li><strong><a href=\"https:\/\/www.designcontest.com\/\" target=\"_blank\" rel=\"noopener\">Design Contest<\/a><\/strong> \u2013 Crowdsourcing website to get your logo design, website design and other graphic design done with in few weeks.<\/li>\n<\/ul>\n<p>Even if you have no interest in implementing crowdsourcing yourself, it&#8217;s worth a peek at some of the ways its used just to re-establish your faith in what the internet is capable of.\u00a0 Finding relatives lost in the Katrina disaster, the recording of taxonomic dinosaur data, and archival of artifacts related to the first World War are just some of the amazing uses for this new approach to \u201cemployment\u201d.\u00a0 It&#8217;s a heartening sight.<\/p>\n<p><strong>Great, I want in!\u00a0 How do I do this?<\/strong><\/p>\n<p>Setting up is the easy part.\u00a0 Use any one of the popular crowdsourcing destinations; specifically, find one suited to the kind of work you want to split up.\u00a0 Most common ideas have entire sites devoted just to that.\u00a0 For the uncommon work, there are plenty of catch-all locations that are ready for your jobs.\u00a0 Naturally, go over the terms of service.\u00a0 If your work is for pay, many of these sites will take a cut.<\/p>\n<p>A little more important is how to do it right.\u00a0 As always, there are lots of tips sites out there that go into great detail about how to use this dynamic effectively.\u00a0 Here is a condensed version of the most common pieces of advice:<\/p>\n<ul>\n<li><strong>Communicate your need clearly<\/strong> \u2013 If you are not very specific about exactly what you want you will receive a gaggle of replies that won&#8217;t meet your requirements.<\/li>\n<li><strong>Search out the right crowd <\/strong>\u2013 Different sites have different sets of demographics.\u00a0 Make sure you are someplace where the pool of labor is akin to what kind of job you are looking to fill.<\/li>\n<li><strong>Have the crowd judge as well <\/strong>\u2013 If you are looking for, say, a slogan, you might wind up with thousands of submissions.\u00a0 You can have the crowd rate them as well as submit them, making it easy to narrow the field down to a small subset of the highest quality replies.<\/li>\n<li><strong>Offer incentives<\/strong> \u2013 This incentive doesn&#8217;t necessarily have to be money, but it does have to be something.\u00a0 One thing that most people agree on is that if this is art of any kind, give the winner public credit whether or not you are paying them.<\/li>\n<\/ul>\n<p>Crowdsourcing is becoming a major shift in the business world, with little of any significant criticism or drawback.\u00a0 There is little reason not for anyone, group or individual, who thinks that they might have anything to gain from it to not at least give it a look.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It was a shocking article that appeared a few months ago, asking if the concept of regular employment itself was outdated.\u00a0 The issue raised from it was that, as opposed&#8230;<\/p>\n","protected":false},"author":3,"featured_media":2954,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":0,"footnotes":""},"categories":[12],"tags":[3261,3262],"class_list":["post-2950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","tag-crowdsourcing","tag-wired-magazine"],"views":121,"_links":{"self":[{"href":"https:\/\/webhostinggeeks.com\/blog\/wp-json\/wp\/v2\/posts\/2950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webhostinggeeks.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webhostinggeeks.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webhostinggeeks.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/webhostinggeeks.com\/blog\/wp-json\/wp\/v2\/comments?post=2950"}],"version-history":[{"count":0,"href":"https:\/\/webhostinggeeks.com\/blog\/wp-json\/wp\/v2\/posts\/2950\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webhostinggeeks.com\/blog\/wp-json\/wp\/v2\/media\/2954"}],"wp:attachment":[{"href":"https:\/\/webhostinggeeks.com\/blog\/wp-json\/wp\/v2\/media?parent=2950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webhostinggeeks.com\/blog\/wp-json\/wp\/v2\/categories?post=2950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webhostinggeeks.com\/blog\/wp-json\/wp\/v2\/tags?post=2950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}