When it comes to choosing a domain name, there are numerous strategies one can employ to ensure they make the best selection possible.\u00a0 One strategy that is often recommended is the implementation of a popular keyword relative to your niche.\u00a0 While there are obvious advantages to such a move, there are also instances where it could work to your disadvantage.\u00a0 This article will go over both sides of the spectrum.<\/p>\n
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The Bright Side<\/strong><\/p>\n \n The way some explain it, you might believe that incorporating a keyword into your domain will automatically result in high search engine rankings for that particular term.\u00a0 This might be the case in an uncompetitive market but let’s face it, those fields are far and few these days.\u00a0 In fact, it is quite debatable how much search engines take your domain URL into account.\u00a0 Be that as it may, every step helps in the battle to increase search engine visibility.\u00a0 A good keyword-rich domain will definitely come in handy when submitting your site to directories and participating in link exchange programs.\u00a0 It will also allow you to have your domain name become bolded in the search engine results, putting emphasis on what your site is all about.\u00a0 Therefore, even if its only a small boost, it goes a long way in achieving those quality rankings you desire.<\/p>\n <\/strong><\/p>\n The Downside<\/strong><\/p>\n \n The main disadvantage to keyword implementation is the likelihood that your domain will be similar to the competition’s.\u00a0 Just think about how many URLs have the terms “web hosting” in them.\u00a0 In such a highly competitive niche, your domain will be strikingly similar to the next, a factor that might lead potential clients to believe they have already paid you a visit.\u00a0 Trying to leverage a popular keyword or phrase could also lead to a domain name that is too long, difficult to remember and doesn’t necessarily apply to your specialties.\u00a0 This could end up limiting both your click-through and conversion rates.\u00a0 If this is the road you decide to take, keep in mind that people are more likely to associate you with generic keywords rather than the actual name of your business.<\/p>\n \n Search Engine Rankings vs. Brand Awareness<\/strong><\/p>\n \n Before registering a domain name, you must make the difficult decision of what is the most important: achieving high search engine rankings or establishing brand awareness.\u00a0 Now let’s clear the air here – just because you choose to focus on your brand doesn’t necessarily mean that you won’t get search engine rankings.\u00a0 That goal just might take a bit longer to achieve.\u00a0 If the name of your business is highly marketable, you probably want it to be well known throughout your niche.\u00a0 Remember that this is no overnight thing as it could take months and possibly years to accomplish.\u00a0 The rewards however, are worth the wait.\u00a0 Just imagine having the name of your business come up whenever some mentions that particular niche.\u00a0 On the other hand, if your company name is less marketable, establishing a brand name may not be as important.\u00a0 In this case, you might be satisfied with getting good search engine rankings.\u00a0 There is really no right or wrong here.\u00a0 It’s all about what determining what works best for your website.<\/p>\n","protected":false},"excerpt":{"rendered":" When it comes to choosing a domain name, there are numerous strategies one can employ to ensure they make the best selection possible.\u00a0 One strategy that is often recommended is…<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":0,"footnotes":""},"categories":[6],"tags":[86,1631,192,117],"class_list":["post-317","post","type-post","status-publish","format-standard","hentry","category-domain-names","tag-domain-name","tag-keyword-usage","tag-keywords","tag-seo"],"views":124,"_links":{"self":[{"href":"https:\/\/webhostinggeeks.com\/blog\/wp-json\/wp\/v2\/posts\/317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webhostinggeeks.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webhostinggeeks.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webhostinggeeks.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/webhostinggeeks.com\/blog\/wp-json\/wp\/v2\/comments?post=317"}],"version-history":[{"count":0,"href":"https:\/\/webhostinggeeks.com\/blog\/wp-json\/wp\/v2\/posts\/317\/revisions"}],"wp:attachment":[{"href":"https:\/\/webhostinggeeks.com\/blog\/wp-json\/wp\/v2\/media?parent=317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webhostinggeeks.com\/blog\/wp-json\/wp\/v2\/categories?post=317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webhostinggeeks.com\/blog\/wp-json\/wp\/v2\/tags?post=317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}