Marketing is rough. No matter how you slice it, finding your target demographic, supplying them with advertisements that work, and actually moving products or creating new services is a tough gig. Furthermore, without the right kind of data you might as well be throwing shots into the dark: Gaining valuable marketing and advertising information that\u2019s guaranteed to produce results is often much tricker than actually producing the advertisements and campaigns. Thankfully, though, if you rely on web services, or your website itself to create traffic, you have a unique tool on hand to deal with the marketing conundrum: A\/B testing.
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The best way to think about A\/B testing is through ye olden, brick and mortar advertising techniques. Let\u2019s imagine you own a bakery on one end of town, and another branch at the far side of the city. Your advertisements have not been driving as many sales as you might like, so you decide to create a new campaign. However, you\u2019ve got two fantastic ideas, and you\u2019d like to know which is more appealing to the end-consumer. Obviously, you could do some polls, but a better way would be to simply initiate one campaign at one branch, and the other at the second store. By closely monitoring which branch enjoys an increase in sales and traffic, you\u2019ll have a very good idea about which campaign is worth pursuing.<\/p>\n
In much the same way, A\/B testing allows you to use your website and emails to perform similar tests. With the technology at hand, you can change the banners and graphics of your site in multiple variations, and then market those changes to targeted groups of visitors. By monitoring which set performs the best, you can decide which direction(s) should be a permanent addition.<\/p>\n
And if you hadn\u2019t guessed by now, we\u2019ve got a great place for you start, if you\u2019re interested in using A\/B testing: VisualWebsiteOptimizer.com<\/a>.<\/p>\nWhat is Visual Website Optimizer Is, and How Does it Help?<\/h3>\n