{"id":8546,"date":"2012-08-27T02:35:48","date_gmt":"2012-08-27T06:35:48","guid":{"rendered":"https:\/\/webhostinggeeks.com\/blog\/?p=8546"},"modified":"2021-10-19T06:49:32","modified_gmt":"2021-10-19T10:49:32","slug":"itech-review-ecoupler-t-ink-cereal-killer-life-in-2014-the-dew-doesnt","status":"publish","type":"post","link":"https:\/\/webhostinggeeks.com\/blog\/itech-review-ecoupler-t-ink-cereal-killer-life-in-2014-the-dew-doesnt\/","title":{"rendered":"iTech Review: eCoupler, T-Ink, Cereal Killer, Life in 2014, the \u201cDew\u201d Doesn\u2019t!"},"content":{"rendered":"<p>The great thing about technology is there will always be news about innovations and wacky mistakes that make you wonder if smart phones are smarter than their owners. Some of the news makes you wonder if we\u2019ve surpassed the technology we saw in the Jetsons cartoons and other bits and pieces, no matter how amazing, will make you yawn as you shrug and think, what took them so long?<\/p>\n<p><!--more--><\/p>\n<h2>Tesla Has the Last Laugh with eCoupler<\/h2>\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/Nikola_Tesla\">Nicola Tesla<\/a> was a genius, way ahead of his time. He was so brilliant and his inventions were so mind-boggling that Thomas Edison jealously ran a smear campaign to discredit Tesla in the public eye while Edison stole inventions right out of the U.S. Patent Office. Tesla was too smart for Edison, so he had to drive him beyond the edge of madness.<\/p>\n<p>Maybe it\u2019s just that so much genius drives these men and women to madness. Maybe the brain overloads and different people react in different ways \u2014 some with helpless insanity and others with evil insanity.<\/p>\n<p>One of Tesla\u2019s creations, aside from alternating current, which competed against Edison\u2019s Direct Current, was the <a href=\"https:\/\/www.damninteresting.com\/teslas-tower-of-power\/\">Tesla Tower<\/a>. It was a method of sending wireless energy and had it been given a chance, we would be a world <a href=\"https:\/\/www.youtube.com\/watch?v=jwBGSm-Hl5A&amp;feature=related\">without power wires<\/a>.<\/p>\n<p>eCoupler uses wireless technology for several power usages. The results will blow your mind because you\u2019ve probably used the products before but never thought of the applications. Watch this video\u2026<\/p>\n<p>http:\/\/www.youtube.com\/watch?feature=endscreen&#038;NR=1&#038;v=jNS8CI3SvNE<\/p>\n<p>In the video, they talk about printable wiring. That is known as <a href=\"https:\/\/touchcode.com\/\">T-Ink<\/a>. Personally, I\u2019ve worked with T-Ink back in 2007 when it was first introduced to the market and the applications were mind-boggling. The cereal boxes that seem to light up are thermal inks that \u201celectrify\u201d when they receive an electrical charge. It can power sound for packaging that speaks to the consumer, type that will appear and disappear, clothing, plastic, glass, metal and concrete (imagine roadways with changing information for drivers or the end of scenery-destroying billboards).<\/p>\n<p>Aside from the green technology (no wiring), the combination of the T-Ink and eCoupler technologies lead to many uses you will see on the market and can apply to your products and marketing\u2026 like this next item\u2026<\/p>\n<h2>Cereal Killer<\/h2>\n<p>Hate making shopping lists? Hate running out of something because you didn\u2019t remember to put it on the shopping list? The aforementioned inventory capabilities outlined in the eCoupler video are present in this unique item\u2026<\/p>\n<p>http:\/\/www.youtube.com\/watch?v=MKkW-nvIVNc&#038;feature=context-gah<\/p>\n<h2>A Morning in 2014<\/h2>\n<p>2013 is almost here, judging by the Christmas items now being stocked on store shelves across the country and with the new year we\u2019ll be seeing new technologies integrate into our lives through products every day.<\/p>\n<p>The recent passing of Apollo 11 astronaut, Neil Armstrong (Neil Young as NBC.com so wrongly put it but got the news on Snooki\u2019s baby correct) reminds us that the computer systems that made it possible to go to the moon are not as powerful as the computer systems in our cell phones (<a href=\"https:\/\/mashable.com\/archive\/nasa-satellites-android\">New NASA Satellites Have Android Smartphones for Brains<\/a>) and cars (I\u2019ve driven my car over 250,00 miles, which is at least a trip to the moon but will people remember me?). True, it\u2019s been 43 years since the moon landing, or the fake moon landing, depending on your beliefs, but technology changes faster than ever and every year now is equal to ten, twenty and even thirty years during the last century. Do you remember life before ATMs, remote controlled cable TV, HDTV, Xbox, Wii, android phones or even Facebook? By 2014, you will have forgotten about other every day things you now take for granted.<\/p>\n<p><iframe title=\"New Inventions of Technology in 2014....\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube.com\/embed\/mEfhFmnrFhI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<p><iframe title=\"Celluon Magic Cube (Projection Keyboard)\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube.com\/embed\/y-wbOlWa-gk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<p><iframe title=\"Touchscreen Technology\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube.com\/embed\/4v5bwov62vc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<h2>Mountain Dew Doesn\u2019t<\/h2>\n<p><a href=\"https:\/\/webhostinggeeks.com\/blog\/itech-review-ecoupler-t-ink-cereal-killer-life-in-2014-the-dew-doesnt\/dubdew\/\" rel=\"attachment wp-att-8560\"><img decoding=\"async\" class=\"alignnone size-full wp-image-8560 lazyload\" data-src=\"https:\/\/webhostinggeeks.com\/blog\/wp-content\/uploads\/2012\/08\/dubdew.jpeg\" alt=\"\" width=\"650\" height=\"377\" data-srcset=\"https:\/\/webhostinggeeks.com\/blog\/wp-content\/uploads\/2012\/08\/dubdew.jpeg 650w, https:\/\/webhostinggeeks.com\/blog\/wp-content\/uploads\/2012\/08\/dubdew-128x74.jpeg 128w, https:\/\/webhostinggeeks.com\/blog\/wp-content\/uploads\/2012\/08\/dubdew-420x244.jpeg 420w, https:\/\/webhostinggeeks.com\/blog\/wp-content\/uploads\/2012\/08\/dubdew-540x313.jpeg 540w, https:\/\/webhostinggeeks.com\/blog\/wp-content\/uploads\/2012\/08\/dubdew-372x216.jpeg 372w, https:\/\/webhostinggeeks.com\/blog\/wp-content\/uploads\/2012\/08\/dubdew-328x190.jpeg 328w\" data-sizes=\"(max-width: 650px) 100vw, 650px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 650px; --smush-placeholder-aspect-ratio: 650\/377;\" \/><\/a><\/p>\n<p>Is your web site really secure? Do you moderate your social media? The folks at PepsiCo learn a very hard lesson about the web recently with their \u201cDub the Dew\u201d campaign.<\/p>\n<p>Opening a \u201cname-the-flavor\u201d contest for their new green apple flavor must have seemed like an easy marketing coup but the soda jerks forgot that they were dealing with the opinion of the masses \u2014 the same people who exiled rapper Pitbull to a Walmart in Alaska. As should have been expected by any marketing executive who knows the web, the results of \u201cDub the Dew\u201d were so offensive and, in the end, useless, that the entire promotion needed to be shut down.<\/p>\n<p>There are accusations of hijacking and other finger-pointing but the truth is, only those who ran the contest are to blame for not moderating entries before they were posted.<\/p>\n<p>As people voted suggestions into the top ten, the number one favorite was the thirst quenching name, \u201cHitler did nothing wrong.\u201d Other names that probably won\u2019t be used include, \u201cDiabeetus,\u201d \u201cMoist Nugget,\u201d \u201cCumsplosion,\u201d \u201cGushing Granny\u201d and \u201cFapple,\u201d which was the cleanest of the lot!<\/p>\n<p><a href=\"https:\/\/webhostinggeeks.com\/blog\/itech-review-ecoupler-t-ink-cereal-killer-life-in-2014-the-dew-doesnt\/qavta\/\" rel=\"attachment wp-att-8559\"><img decoding=\"async\" class=\"alignnone size-full wp-image-8559 lazyload\" data-src=\"https:\/\/webhostinggeeks.com\/blog\/wp-content\/uploads\/2012\/08\/qavTA.jpeg\" alt=\"\" width=\"650\" height=\"426\" data-srcset=\"https:\/\/webhostinggeeks.com\/blog\/wp-content\/uploads\/2012\/08\/qavTA.jpeg 650w, https:\/\/webhostinggeeks.com\/blog\/wp-content\/uploads\/2012\/08\/qavTA-128x84.jpeg 128w, https:\/\/webhostinggeeks.com\/blog\/wp-content\/uploads\/2012\/08\/qavTA-420x275.jpeg 420w, https:\/\/webhostinggeeks.com\/blog\/wp-content\/uploads\/2012\/08\/qavTA-540x354.jpeg 540w, https:\/\/webhostinggeeks.com\/blog\/wp-content\/uploads\/2012\/08\/qavTA-372x244.jpeg 372w, https:\/\/webhostinggeeks.com\/blog\/wp-content\/uploads\/2012\/08\/qavTA-328x215.jpeg 328w\" data-sizes=\"(max-width: 650px) 100vw, 650px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 650px; --smush-placeholder-aspect-ratio: 650\/426;\" \/><\/a><\/p>\n<p>To add even more hilarity, at least in some people\u2019s minds, pranksters even went so far as to hack into the site, adding a banner that read \u201cMtn Dew salutes the Israeli Mossad for demolishing 3 towers on 9\/11!\u201d and a pop-up message that resulted in an unwanted <a href=\"https:\/\/www.youtube.com\/watch?v=oHg5SJYRHA0\">RickRolling<\/a>.<\/p>\n<p>Mountain Dew released the following message regarding the unfortunate incident:<\/p>\n<blockquote><p>\u201cDub the Dew,\u201d a local market promotional campaign that was created by one of our customers \u2014 not Mountain Dew \u2014 was compromised. We are working diligently with our customer\u2019s team to remove all offensive content that was posted and putting measures in place to ensure this doesn\u2019t happen again.\u00a0 Mountain Dew has a legacy of engaging its most loyal fans to tap innovative ideas for the brand through really successful programs like \u201cDEWMocracy\u201d and \u201cYour Malt Dew\u201d and so we sincerely apologize to all of our fans who may have been offended by this customer\u2019s program.<\/p><\/blockquote>\n<p>Too little, too late. \u201cDub the Dew\u201d has entered history as one of the biggest blunders in marketing and, thanks to the web, it will stay there for eternity, surfacing every now and then, followed by the firing of some marketing person. Next time. Perhaps it\u2019s better to leave the naming, as well as where someone will appear in person, is better left in the office conference room?<\/p>\n<p>One has to wonder if the pranksters will launch a lawsuit to have Mountain Dew honor the terms of the contest and have to produce a flavor named&#8230; well, that really awful one.<\/p>\n<p><strong>Other recent naming web debacles:<\/strong><\/p>\n<p>Justin Bieber to Appear in <a href=\"https:\/\/newsfeed.time.com\/2010\/07\/08\/update-north-korea-wins-justin-bieber-to-pyongyang\/\">North Korea?<\/a><\/p>\n<p>\u201cFred Durst Society of the Humanities and Arts\u201d is Frontrunner for Renamed Austin Waste Management Department.<\/p>\n<h2>QR Codes Update<\/h2>\n<p>In the last iTech Review, I spotlighted a startup dealing with image recognition technologies for the QR Code market that developed tech to turn any design into a QR Code in a simple and fully automated click. They have updated their site and included some great examples of how people are using their app for creating designed QR codes. Check out the <a href=\"https:\/\/www.visualead.com\/\">new site<\/a>!<\/p>\n<p><a href=\"https:\/\/webhostinggeeks.com\/blog\/itech-review-ecoupler-t-ink-cereal-killer-life-in-2014-the-dew-doesnt\/eyeconit\/\" rel=\"attachment wp-att-8561\"><img decoding=\"async\" class=\"alignnone size-full wp-image-8561 lazyload\" data-src=\"https:\/\/webhostinggeeks.com\/blog\/wp-content\/uploads\/2012\/08\/eyeconit.jpg\" alt=\"\" width=\"650\" height=\"1325\" data-srcset=\"https:\/\/webhostinggeeks.com\/blog\/wp-content\/uploads\/2012\/08\/eyeconit.jpg 650w, https:\/\/webhostinggeeks.com\/blog\/wp-content\/uploads\/2012\/08\/eyeconit-490x999.jpg 490w, https:\/\/webhostinggeeks.com\/blog\/wp-content\/uploads\/2012\/08\/eyeconit-128x261.jpg 128w, https:\/\/webhostinggeeks.com\/blog\/wp-content\/uploads\/2012\/08\/eyeconit-420x856.jpg 420w, https:\/\/webhostinggeeks.com\/blog\/wp-content\/uploads\/2012\/08\/eyeconit-353x720.jpg 353w, https:\/\/webhostinggeeks.com\/blog\/wp-content\/uploads\/2012\/08\/eyeconit-530x1080.jpg 530w\" data-sizes=\"(max-width: 650px) 100vw, 650px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 650px; --smush-placeholder-aspect-ratio: 650\/1325;\" \/><\/a><\/p>\n<p>Top image \u00a9GL Stock Images<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The great thing about technology is there will always be news about innovations and wacky mistakes that make you wonder if smart phones are smarter than their owners. Some of&#8230;<\/p>\n","protected":false},"author":13,"featured_media":7544,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":0,"footnotes":""},"categories":[3556,3558,2733],"tags":[5381,5379,5384,5382,4679,5380,5182,5383],"class_list":["post-8546","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-2","category-web-technology","category-tools","tag-dub-the-dew","tag-ecoupler","tag-edison","tag-packaging-innovation","tag-qr-codes","tag-t-ink","tag-tesla","tag-visualead-com"],"views":87,"_links":{"self":[{"href":"https:\/\/webhostinggeeks.com\/blog\/wp-json\/wp\/v2\/posts\/8546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webhostinggeeks.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webhostinggeeks.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webhostinggeeks.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/webhostinggeeks.com\/blog\/wp-json\/wp\/v2\/comments?post=8546"}],"version-history":[{"count":0,"href":"https:\/\/webhostinggeeks.com\/blog\/wp-json\/wp\/v2\/posts\/8546\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webhostinggeeks.com\/blog\/wp-json\/wp\/v2\/media\/7544"}],"wp:attachment":[{"href":"https:\/\/webhostinggeeks.com\/blog\/wp-json\/wp\/v2\/media?parent=8546"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webhostinggeeks.com\/blog\/wp-json\/wp\/v2\/categories?post=8546"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webhostinggeeks.com\/blog\/wp-json\/wp\/v2\/tags?post=8546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}