Links are what holds the web together. Essentially, the web is named as such because of the ability for pages and sites to link to other sources and relevant information. So, if links are broken, a visitor has no way of moving to the other resource.
Last week we covered some of the expected effects of Google Panda 4.0 and how it aims at cleaning up the web. One of the steps it will take is to clean up broken links that take users to 404 pages. Unfortunately, the 404 page has become an art form to some as site owners […]