Why Are Iconic Corporate Logos Being Redesigned?

It seems that everyone is on the logo change bandwagon. Why are so many companies choosing¬†now¬†to change logos that are no older than their teenage customers? It seems that not one logo change of late has been met with a landslide of accolades. In fact, professional logo designers are screaming hate at the top of […]

LogoThief.com — Theft or Bad Clip Art Usage?

It’s hard to pinpoint one’s feelings about the new site, “LogoThief.com” While it’s always nice to see justice done, one has to wonder if a client has been trapped by logo stealing, if it’s just one of those coincidences, or designers are using dingbats and clip art for what should be copyrighted material?

Converting Visitors Into Customers

In the olden days, about twenty-plus one or two years ago, to be exact, marketing involved several factors in converting the mildly interested into the valued customer. Naturally, it included advertising of some sort, even if it was in the printed Yellow Pages (humongous telephone book for business listings). Before internet searches, and as businesses […]