2013 Resolutions to Make Your Web Site Better

There’s no shame in admitting we all procrastinate about making changes. The tougher the changes, the more we dread making them. Thank goodness New Year’s Day comes around and give us the excuse to make changes as if it were a deadline we need to keep. Some people join a gym to lose weight or […]

A/B Testing for Web Sites: The Easy Method for Optimizing Your Web Site Traffic and Impact

While working for an iconic magazine, owned by a large corporation, it was announced by some upper level executive that she had a plan to “help” the magazine regain the greatness it had twenty years before. The staff of the magazine was in shock at the plan, which included “losing the current readership to gain […]