Speider Schneider

Writer, Blogger & Social Media Ne'er-Do-Well. A former member of the board for the Graphic Artists Guild and co-chair of the GAG Professional Practices Committee. I write for global blogs on business practices, ethics, technology, social media, QR codes and Augmented Reality.

iTech Review: Great New Weird Apps!

Can you live without your mobile phone? Chances are, as with most humans, your phone is attached to your hand and being separated from it for more than two hours…

CEOs That See Profit and People Are Intertwined

As with all of humanity, there are good people and bad. They come in all sizes, shapes, colors and creeds… and corporate level. Despite the Scrooge McDuck visualization most people…

Why Great Ideas Fall Flat

When I was reading the story of how the JC Penny rebranding was a total disaster, I was shocked. It seemed like a no-brainer when the new CEO, Ron Johnson, formerly…

Email Marketing Tips – Part 1: List Building

In this series of articles, we’ll explore the best tips to run successful email marketing tips. Email marketing, despite all the options available in an evolving digital world, is still…