Is Too Much Content Making People Bounce From Your Website?

People want more, more and more, so why do they want to work less, less and less to get it? Many blogs and website owners are expressing concern over bounce rates. Even time on the site analytics are disturbingly short for content that should take longer to read or view. Unfortunately, the argument rages about […]

Written Content is Still the King of Marketing

Writing is a great way to get noticed as an expert in your field and build trust. You don’t need to be Hemingway. A simple, conversational writing style works great when communicating your message, so when I saw a fellow author’s article on writing to expand one’s marketing efforts (Expand Your Marketing Efforts Through Writing), […]

Comments Section: Land of Constructive Public Discourse Or Playground of Trolls?

Whether creating a website or starting a blog, one of the important decisions to make is whether or not to include a comments section. The Internet, that glorious land of interaction and anonymity, has been idealized as an idyllic community where people engage in intellectual and creative dialogue to make the world a better place […]

When are the Best Times for Social Media Posts to Reach a Global Audience?

Some say there are no “best” times to tweet or post to LinkedIn and Facebook. It all depends on your targeted audience, is the underlying rule for savvy social media managers and bloggers, but that has to take into consideration of when your audience is spending their time surfing through their social media channels and, […]