Converting Visitors Into Customers

In the olden days, about twenty-plus one or two years ago, to be exact, marketing involved several factors in converting the mildly interested into the valued customer. Naturally, it included advertising of some sort, even if it was in the printed Yellow Pages (humongous telephone book for business listings). Before internet searches, and as businesses […]

Geek Ethicist: Love’s Liars Online

Geek Ethicist

“Dear Ethicist– What’s wrong with “sculpting” the truth on online dating sites? Women get breast implants, which is essentially false advertising (or “falsies advertising”) but men fall for that. So what’s the harm in shaving off a few years from your age or adjusting your photo on a dating site? I mean, sometimes no one […]

Geek Ethicist: Murphy’s Law of Email

Geek Ethicist

“Dear Ethicist– I recently received a long, personal email from a complete stranger. The email was not addressed to me, so I can only guess that they misspelled the email address and ended up sending this email to me instead of it’s intended recipient. This must happen pretty often. My question is: what should I […]