Icon Contests are Crowdsourcing

Back to crowdsourcing! The fact is crowdsourcing is more common and easier than we often think.  In a nutshell, crowdsourcing is the idea of putting a task into the hands of an army of pieceworkers who may do a great job — or a downright lousy job — with that task.  Some of the leaders […]

The Dawning of the Age of Etsy

I heart Etsy

“I spent the morning reorganizing my board on pinterest. I feel like I really accomplished something.” Those are the words of  the social media customer, your next customer. These are the sentiments of the socially plugged-in mass marketplace of micro-manufacturing, the small one-crafter operation or even the massive disaggregated team of micro-manufacturers working for a […]