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SEM campaign

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Top Five Reasons In-House SEM Programs Fail

With the growing prevalence of search engine marketing, several organizations are electing to run their SEM programs in-house instead of outsourcing to a professional firm.  While there are numerous tools…

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The Importance of SEM

There are many ways to go about promoting your site and SEM is one of the most effective.  Search engine marketing or SEM, refers to the marketing of a website…