Will Google Give Ranking Preference to Websites Based On Security, Rather Than Content?

On August 6, 2014, a post on Google’s Online Security Blog announced that the tech juggernaut had recently been experimenting with its search engine ranking algorithms. Google admitted to running tests that factored a site’s level of security into its formulas, giving a slight preference to encrypted results. While strong HTTPS encryption is commonly used […]

What is a CDN & Why You Should Use One

website speed

The acronym stands for Content Delivery Network, but CDN is much more than what these three words propose. Sure, it uses networks to quickly deliver your content to visitors and users, so you can consider it a bridge between your business and your clients, but CDNs also elevate the Internet to a whole new level […]

Is Too Much Content Making People Bounce From Your Website?

People want more, more and more, so why do they want to work less, less and less to get it? Many blogs and website owners are expressing concern over bounce rates. Even time on the site analytics are disturbingly short for content that should take longer to read or view. Unfortunately, the argument rages about […]

The Next Evolution in Social Media Marketing

The web evolves almost daily, with new tips and tricks… and rules for SEO, as well as new social media platforms. There was a time that MySpace was the must-be-on platform, and Twitter confused people who wondered how anyone could communicate anything in 140 characters, or less. With new platforms that are image and video-centric, […]

Google Panda 4.0: Web Savior or Digital Bully?

There’s a new sheriff in Webtown, aimed to clean up the place, and if shooting first and asking questions later is needed to clean up the web, then so be it, according to some of the victims. Other digital townspeople sleep better at night, knowing Panda is out there, standing on the internet wall, guarding […]