Links are what holds the web together. Essentially, the web is named as such because of the ability for pages and sites to link to other sources and relevant information. So, if links are broken, a visitor has no way of moving to the other resource.
A website can be easy to set up, but choosing a domain name is complicated if you are basing it on unclaimed web addresses. Not surprisingly, the best domains are unavailable. However, everything is usually for sale for a price, including domain names. For instance, the Dot Com domain and website for the Glitter as […]
After much anticipation, Google Domains is finally available for public use. The tech giant entered the domain name registrar market back in June 2014, but until now, the service has only been offered to a select group of testers. While still in the beta state, Google Domains is only available for users who are based […]
On August 6, 2014, a post on Google’s Online Security Blog announced that the tech juggernaut had recently been experimenting with its search engine ranking algorithms. Google admitted to running tests that factored a site’s level of security into its formulas, giving a slight preference to encrypted results. While strong HTTPS encryption is commonly used […]
The acronym stands for Content Delivery Network, but CDN is much more than what these three words propose. Sure, it uses networks to quickly deliver your content to visitors and users, so you can consider it a bridge between your business and your clients, but CDNs also elevate the Internet to a whole new level […]
Sometimes it’s the saving of three keystrokes and other times, a matter of national pride. The launching of the domain extension, “.uk,” officially available June 10th, joins some other new extension changes, to make for interesting possibilities.
People want more, more and more, so why do they want to work less, less and less to get it? Many blogs and website owners are expressing concern over bounce rates. Even time on the site analytics are disturbingly short for content that should take longer to read or view. Unfortunately, the argument rages about […]
You may have heard the news that Google is implementing new keyword data that affects SEO. If you’re confused, you’re in good company. Most marketers are panicking at the news, but not truly understanding how it works, and for good reason — it is confusing, but not as dangerous as people are fearing.
The web evolves almost daily, with new tips and tricks… and rules for SEO, as well as new social media platforms. There was a time that MySpace was the must-be-on platform, and Twitter confused people who wondered how anyone could communicate anything in 140 characters, or less. With new platforms that are image and video-centric, […]
There’s a new sheriff in Webtown, aimed to clean up the place, and if shooting first and asking questions later is needed to clean up the web, then so be it, according to some of the victims. Other digital townspeople sleep better at night, knowing Panda is out there, standing on the internet wall, guarding […]
I deal with a lot of startups and while the owner(s) are creative programmers, innovative app developers, savvy business people or brilliant tech nerds, they know nothing about marketing their own companies. That’s why they hire someone like me. The problem comes when they don’t listen to my advice on how to best use social […]
There’s a new buzzword for what is an old practice. “Native Advertising” is being bandied about as if it were the next release from Apple and businesses are jumping on it. Unfortunately, the practice that used to be called “advertorials” is a touchy bit of outreach that done incorrectly, can hit your brand hard like […]