Taming the Trolls

Taming The Trolls

What are trolls? Why do they flame? These are important questions. We’ve discussed the pros and cons of a comments section and now, as promised, we will explore the research surrounding online comments and methods for dealing with flaming trolls. While there really is no concrete demographic for trolls, certain characteristic behaviors are exhibited by […]

Real-Time Marketing: What is It and How Do YOU Do It Effectively?

Marketing use to be a leisurely pastime of sorts. Weeks of meetings, focus groups, reading and analyzing statistics, three-martini lunches and over several months, the plan was laid for product marketing for that fiscal year. Thanks to social media and the changes and immediacy of marketing, that all changed nod now marketing must be done […]