Social Media: Professionals Only, Please!

Social media is still a greatly misunderstood part of business, as hard as that is to believe. It’s hard to believe that as little as two years ago, companies were rife with arguments about which department would control the social media outreach (even the word, “outreach” hadn’t come into usage) of the firm. Eventually, most […]

Converting Visitors Into Customers

In the olden days, about twenty-plus one or two years ago, to be exact, marketing involved several factors in converting the mildly interested into the valued customer. Naturally, it included advertising of some sort, even if it was in the printed Yellow Pages (humongous telephone book for business listings). Before internet searches, and as businesses […]