Lessons That Help You Build a Successful Web Site
When it comes to web design, development and audience targeting, where do you start and where do you let go? Where does your trust in the professionals you hire to…
Lessons That Help You Build a Successful Web Site
When it comes to web design, development and audience targeting, where do you start and where do you let go? Where does your trust in the professionals you hire to…
Is It Best To Be The First To Market: Innovate Or Wait?
Is it better to innovate or wait for a competitor to be the first to market, learn from their mistakes and then try to take a market share? That’s the…
Localize Your SEO for Neighborhood Business
When I first got started in web design, a new client wanted a site that could be found not only by local prospective clients but also by visitors to the…
Does Your Web Site Have Intelligent Human Interactions?
Is your site humanized? Is it warm, welcoming, a fun and helpful user experience? Are search and feedback mechanisms built in and easy to use or is the entire site…
A/B Testing for Web Sites: The Easy Method for Optimizing Your Web Site Traffic and Impact
While working for an iconic magazine, owned by a large corporation, it was announced by some upper level executive that she had a plan to “help” the magazine regain the…
Is It Time to Admit Your Site Needs Redesign?
Perhaps it’s synergy or timing. Maybe bad site design is just a prevalent problem? The reaction to my last two articles was overwhelming and brought some interesting inquiries from people…
How to Work With a Web Designer
I write advice for designers. My articles are guides on how to be professional and how to best service a client’s needs while guaranteeing the best possible solution and a…
Innovate, Don’t Imitate: Design for Success!
Comedians who used to do impressions of politicians and celebrities would be the first to say, “imitation is the sincerest form of flattery.” They said it so they wouldn’t be…
Picking the Right Web Host: It’s More Than Price!
A recent client of mine wanted me to design a web site for his event. I gave him several choices of hosting companies, yet he chose to go with a…
Web Site Or Facebook? Depends On Your Needs!
There’s always discussion as to what is the best way to present your product or services to prospective clients. A company without a web site is rare. Only the smallest…
You’re Finally Online. Now What? Marketing, Social Media And Mobile Marketing
When I speak to students about business, I always make sure to point out that they just can’t sit by the phone and wait for the calls from prospective clients…
How to Bring Your Site Online? A Guide for the Small Businesses
The importance of your business’s web site is not a point to discuss. But on the other hand some common mistakes and pitfalls can easily make this essential element of…