HealthCare.gov the Second Time Around: Will the Website Handle the Traffic This Time?

Millions of Americans watched in eager anticipation as late last year, the federal health insurance marketplace’s website HealthCare.gov came online. As the centerpiece of President Obama’s plan to overhaul the healthcare system in America, the marketplace was supposed to allow for those millions of citizens who are either uninsured or underinsured to quickly and conveniently […]

Did the U.S. Government Learn Anything From the ACA Website Failure?

Healthcare.gov, the website designed to help consumers compare and purchase health insurance as a part of President Obama’s Affordable Care Act, officially launched on October 1, 2013. The site was immediately plagued by serious problems that made it difficult for many users to navigate. In the months that followed, the Obama administration fought hard to […]

Web Design Problems: FOLLOW DIRECTIONS!

Web design is essential to every business. There are some incredible web designers out there. both as freelancers and members of design studios, they create wondrous sites out of little pixels. The process can be easy and transparent or torturous and a huge failure. Unfortunately, there are reasons why both designer and client bump heads sometimes. […]

Copying an Existing Brand — Illegal or Just Immoral?

Whether it happens in a corporate conference room or in a startup client’s office, at some point in your career, whether it’s as a designer, social media manager or marketing expert, someone is going to ignore your suggestions and ideas and say, “here’s a site I like. I want one designed just like this!” Your bruised […]

Why You Need to Learn About Motion Graphics

If you’re a fan of the show Mad Men or have seen the opening, then you’ve seen a motion graphic. Motion graphics were all the rage in the 1960s (hence the look for the Mad Men series set in the advertising field of the 1960s) and were popular in movies, TV show openings and commercials. You’ve seen […]

Working the Right Way with the Right Web Designer

Dealing with creatives is not as easy as it sounds. The difference in those who think with the rights side of their brain (the “creative side”) as opposed to the left (the “business side”), takes some training and understanding for the best results on projects. There are people who have a balance between grey matter […]