Since the attack occurring on April 28th, 2011, the Playstation Network has been left with millions of players unable to engage in multiplayer action. Unfortunately, Sony has not been forthcoming as to the repairs of the network and when it will go back online. On April 30th, 2011, Sony expected to have some services available within a week. That never happened.
Other statements revealed that the service would be fully functional as of Tuesday, May 3rd, 2011. That also never happened and Sony has continued to go out of its way to hide whether or not the network would be available tomorrow. This silence by the company cannot be good for sales or their reputation. More importantly, it is not a good sign for the customers that just want to log back in and play their favorite MMO.
Giving back to the Customer
At least Sony and their affiliates are giving back to those customers with paid subscriptions. For instance, Hulu Plus members will be receiving one week of free service due to this network debacle. Unfortunately, Hulu may be forced to extend this credit past one week.
Sony continues to fiercely advertise SOCOM 4 despite the lack of multiplayer functionality. Additionally, during the early stages of the outage Sony mentioned that the Playstation Network would be rebuilt once it came back online. Like so many other promises made by the company, this is unlikely. It would involve an extreme engineering undertaking to complete this task in less than two weeks.
Some Services Back Online
New information has been released stating that the server hosting the Playstation Network was running an outdated version of Apache without the protection of a firewall. However, Sony continues to promise that some services will be available tomorrow.
Soiling the Sony Name
Aside from damaged technology, Sony is severely crippling their brand image through a lack of simple communication. Although they should be careful with their words, representatives should not continue to make false promises and lead the gaming community on. This is an unethical, cowardly business practice that is sure to result in the loss of customers.
It would make much more sense to continue communicating the status of the network, good or bad so at lease customers are aware of the issues. Many loyal fans are frustrated and ready to make the switch over XBOX 360 and cancel their Playstation Network game subscriptions.