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Expanding Your Client Base by Marketing to Businesses Owners

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Web Hosting Geek

A large client base is the key to becoming a successful web hosting reseller, and is usually the most difficult step in establishing a successful web hosting business. Every other aspect of reselling is covered within the control panel of your reseller hosting account, including site/hosting plan creation. To solicit a significant amount of clients you’ll need to put in some hard work and creative thinking. The best way to increase profit margins and ensure continual residual income is to target demographics and audiences that are relatively unsaturated and inexperienced in the Internet industry. Thus, targeting store owners and service providers that operate local businesses is the best way to bridge the gap between your online services and the real world.

The Advantage of Targeting Physical Business Owners

By targeting people that already own businesses, you can guarantee that your target audience already has an interest in expanding their marketing outreach. As a self established hosting provider you can meet this need by offering comprehensive website creation/promotion/hosting packages that will streamline the process of placing their business on the World Wide Web. Business owners also have a lot more money to invest than the typical audience, and many of them are inexperienced when it comes to online operations. Since your target audience will not be familiar with typical hosting prices and protocol you’ll be able to demand a higher price than you would if you were to target online customers instead.

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How to Find Prospective Clients

The first step in finding a group of prospective clients is to browse through business directories, as these databases are full of business owners that are already trying to market their services. Ideally, you’ll want to target business owners that do not already have a website or hosting plan. You can do this by searching for the business name in Google; usually any business that does not have an online presence will not appear within the search results. After conducting these simple steps you’ll have a two-tier prospective client base to target – one group of business owners that are trying to market their services online and already own website, and another group that are trying to market their services online and do not own website. Although you’ll probably receive higher conversion rates from the latter group, both will bring sales if your services are promoted properly.

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Properly Promoting Your Hosting Services

Most business owners are more susceptible to custom sales pitches than predesigned sales pages. This is because they like to feel as if they are important and valued before spending their hard-earned money on your services. Thus, while it is ideal to create a web hosting site that advertises all of the main features of your web hosting packages, it is also wise to approach each business owner with individual selling points that are based on their specific industry. For example, you could approach an owner of a bicycle shop and tell them how beneficial it would be for their shop to be listed in various online directories and to have their own professional website that can effectively target tourists and generate additional income.

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