What are the Best Advertising Avenues for Web Hosts?

Large web hosting companies such as GoDaddy are able to create television advertising campaigns that keep the public aware of their brand. These marketing campaigns are expensive endeavors involving a significant amount of time and effort to develop a strategy. The effort and cost is worth it. GoDaddy is a commonly recognized brand name, and […]

Dotcom vs New gTLD Extensions: What’s the Status?

When consumers first began using the Internet there were only a handful of generic top-level domains (gTLDs) to choose from: .com, .org, .net, .info and a few others (this list does not include restricted TLDs, such as .edu, .gov, and .mil since they can only be used by specific types of organizations or registrants). While […]

Is Google Drive Publisher a Threat to Web Hosting Companies?

Google Drive is a highly popular online service that offers users the ability to store documents, videos, photos, and other electronic data “up in the clouds.” Many individuals and companies alike utilize file-and-data-sharing programs like Google Docs and Google Sheets to exchange information in real time with coworkers, friends, family, and clients.

Google+ Finally Comes Alive With These 16 Great Social Tools

You just can’t knock Google! Yes, there are complaints about Google Panda but Google changed the world and will continue to do so. That’s what confuses so many that Google+ lagged for so long behind Facebook and even LinkedIn. Well, thanks to these tools, Google+ has become the most powerful social media and digital communications […]

Is Too Much Content Making People Bounce From Your Website?

People want more, more and more, so why do they want to work less, less and less to get it? Many blogs and website owners are expressing concern over bounce rates. Even time on the site analytics are disturbingly short for content that should take longer to read or view. Unfortunately, the argument rages about […]

New QR Code, NFC and Augmented Reality Innovative Ideas

QR codes, NFC and Augmented Reality (AR) have come a long way from their intended use thanks to the imagination and innovation of the people who use them. They have blazed trails on the web that is a boon to everyone who leans heavily on the internet, social media and promoting their business via digital […]

Written Content is Still the King of Marketing

Writing is a great way to get noticed as an expert in your field and build trust. You don’t need to be Hemingway. A simple, conversational writing style works great when communicating your message, so when I saw a fellow author’s article on writing to expand one’s marketing efforts (Expand Your Marketing Efforts Through Writing), […]

Digital Erasers: The Next Big Money Maker

If I were making investments, I’d invest heavily in tattoo removal. No one has figured out a perfect removal process, but when someone does it will make millions. And robotexting: when is someone going to invent a robotexting app that will text my wife/mother/brother so I don’t have to? “Sure, Honey! I’d be happy to […]

When It’s Time for Your Brand to Stand Up or Shut Up

Your brand is your personality. It’s how others see your company as a person — someone with whom a consumer can identify, and think of as a friend. As with life, your brand will be stalked by those who take that friendship for the identity to a weird, creepy level.

The Next Evolution in Social Media Marketing

The web evolves almost daily, with new tips and tricks… and rules for SEO, as well as new social media platforms. There was a time that MySpace was the must-be-on platform, and Twitter confused people who wondered how anyone could communicate anything in 140 characters, or less. With new platforms that are image and video-centric, […]

The Internet of Things: 5 Reasons It Matters

Hold up–what is the Internet of Things (IoT)? Let’s break it down, for those slightly less tech-savvy: “it’s socialization of everything, from simple everyday devices to industrial devices,” explains Internet of Things Council member, Michael Koster. Wikipedia further defines the Internet of Things as “uniquely identifiable objects and their virtual representations in an Internet-like structure.”  Techopedia puts it […]