Perfect Marketing: Why You Have to Think Like a Customer
It seems simple. If you’re selling a product or service, you need to understand the consumer, especially your loyal customers and give them exactly what they want. Surprisingly, there are…
With the advent of the Web 2.0, the online marketplace has become a highly competitive advanced industry. The days of simple websites that bring money in with very little effort…
Email Marketing Tips – Part 1: List Building
In this series of articles, we’ll explore the best tips to run successful email marketing tips. Email marketing, despite all the options available in an evolving digital world, is still…
Geek Ethicist: YUCK! Maybe Not
“Dear Ethicist– A couple of months ago I was sitting in a waiting room, flipping through magazines when I found an article that said smartphones (and tablets!) have more germs…
131 years ago, Nietzsche stated: “God is dead.” But God is not dead. God–in any and all forms–is very much alive, especially online. Judging from online Presence alone, God might…
Icon Contests are Crowdsourcing
Back to crowdsourcing! The fact is crowdsourcing is more common and easier than we often think. In a nutshell, crowdsourcing is the idea of putting a task into the hands…
With the rise of gTLDs (generic Top Level Domains), I thought I would begin an intermittent series of crystal ball readings on what the new .com revolutions of the 2-year…
Geek Ethicist: Murphy’s Law of Email
“Dear Ethicist– I recently received a long, personal email from a complete stranger. The email was not addressed to me, so I can only guess that they misspelled the email…
Politics of Memes: Memevertising Part I
Eastwooding empty chairs, Women in binders, now Horses and bayonets, “ermahgerd!” where is the chubby bubble girl and why do bronies even exist? Didn’t South Park already make the point? Tebowing…
Geek Ethicist: Stealing Ethically
“Dear Ethicist– I am an artist and a graphic designer. Lately I’ve been thinking about “derivative works,” mostly due to the press surrounding Shepard Fairey’s Obama photo and the recent…
What Makes a Successful e-Commerce Site?
If one wants to explore the history of e-commerce, it will most likely point to eBay. While the web was still fairly young and many companies still were not hooked…
According to a recent New York Times piece by Matt Richtel marriages in much of the world rarely last much longer than a decade or so. He suggests that marriage itself…