Is Your Web Site Complete for Customers?

website complete

Now, more than ever, your site has to keep customers within the site map and give the reader everything from information, to entertainment, to engagement and loyalty. It’s more of a home than a business shopping trip. The same goes for ecommerce sites. Let the visitor find everything quick and easily. The same must be […]

Perfect Marketing: Why You Have to Think Like a Customer

It seems simple. If you’re selling a product or service, you need to understand the consumer, especially your loyal customers and give them exactly what they want. Surprisingly, there are those who decide what it is and how they will sell it and expect consumers to meet those sales standards, whether the consumer has their […]

Shopping Cart Essentials

shopping-cart-software

With the advent of the Web 2.0, the online marketplace has become a highly competitive advanced industry. The days of simple websites that bring money in with very little effort are gone. Instead, with the various types of web applications available, the online business world has been transformed into a massive collection of visually aesthetic […]

Geek Ethicist: YUCK! Maybe Not

Geek Ethicist

“Dear Ethicist– A couple of months ago I was sitting in a waiting room, flipping through magazines when I found an article that said smartphones (and tablets!) have more germs on them than your average toilet: Here! Here!  Here! and Here! Of course, the very next day my co-worker wanted to show me some pictures […]

dot.God

.god

131 years ago, Nietzsche stated: “God is dead.” But God is not dead. God–in any and all forms–is very much alive, especially online. Judging from online Presence alone, God  might say, as Mark Twain once did, “Reports of my death have been greatly exaggerated.” The next big thing in gTLD’s (generic top level domains) will […]

Icon Contests are Crowdsourcing

Back to crowdsourcing! The fact is crowdsourcing is more common and easier than we often think.  In a nutshell, crowdsourcing is the idea of putting a task into the hands of an army of pieceworkers who may do a great job — or a downright lousy job — with that task.  Some of the leaders […]

The Next Big Money Makers

With the rise of gTLDs (generic Top Level Domains), I thought I would begin an intermittent series of crystal ball readings on what the new .com revolutions of the 2-year to 15-year future may look like.  As I wrote a few weeks back, .family  is already in the pipeline for 2013.  (I hope to purchase […]

Geek Ethicist: Murphy’s Law of Email

Geek Ethicist

“Dear Ethicist– I recently received a long, personal email from a complete stranger. The email was not addressed to me, so I can only guess that they misspelled the email address and ended up sending this email to me instead of it’s intended recipient. This must happen pretty often. My question is: what should I […]

Politics of Memes: Memevertising Part I

Philosoraptor and Charlie Bit My Finger

Eastwooding empty chairs, Women in binders,  now Horses and bayonets, “ermahgerd!” where is the chubby bubble girl  and why do bronies even exist?  Didn’t South Park already make the point?  Tebowing and cat breading are deadly. There are only three approved memes:  Peace signs, bunny ears and fake… well you know. Obviously not. The question today […]