Is Your Web Site Complete for Customers?
Now, more than ever, your site has to keep customers within the site map and give the reader everything from information, to entertainment, to engagement and loyalty. It’s more of…
Do People Read Your Site Information?
There’s always one thing that most writers and those with important content on their site will say; “no reader actually finishes reading an article.” I disagree… when the content grabs…
What is Native Advertising and How Can it Go Very Wrong?
There’s a new buzzword for what is an old practice. “Native Advertising” is being bandied about as if it were the next release from Apple and businesses are jumping on…
Online marketing is the best way to reach your audience but, unless you know how to effectively use it, you’re stuck with paying others to do it for you and…
RSS Feed: Are You Contented Giving Away Your Content?
“Thank you!” said a client of mine. “You really turned my site around.” It wasn’t hard to take a small, relatively unknown site and increase its ranking and bring in…
131 years ago, Nietzsche stated: “God is dead.” But God is not dead. God–in any and all forms–is very much alive, especially online. Judging from online Presence alone, God might…
2013 Resolutions to Make Your Web Site Better
There’s no shame in admitting we all procrastinate about making changes. The tougher the changes, the more we dread making them. Thank goodness New Year’s Day comes around and give…
With the rise of gTLDs (generic Top Level Domains), I thought I would begin an intermittent series of crystal ball readings on what the new .com revolutions of the 2-year…
Geek Ethicist: Murphy’s Law of Email
“Dear Ethicist– I recently received a long, personal email from a complete stranger. The email was not addressed to me, so I can only guess that they misspelled the email…
The Dawning of the Age of Etsy
“I spent the morning reorganizing my board on pinterest. I feel like I really accomplished something.” Those are the words of the social media customer, your next customer. These are…
Geek Ethicist: Moral Shortcuts and Property Rights
“Dear Geek Ethicist, Do apps that promote ethical behavior diminish our ability to make just decisions? Signed- Librarian At Large” Dear LAL, Yes. They do. But no more than any…
Indiegogo or Kickstarter: Crowdfunding Part 2
Indiegogo, Charity, Art, Revenge… “Artevengity?” My first exposure to charitable crowdfunding was Matthew Inman’s (the Oatmeal) campaign to finance his counter attack to a $20,000 lawsuit from FunnyJunk using the…