Too Dumb for the Dummies Guide to Social Media?
We Really Dumb it Down for You! Well, it’s not that you’re too dumb for social media — we all are. We listened to way too many “experts” about the…
Why Branding Yourself is SO Hard
When people start a new business they want a logo to start their road to success. That’s only one step, albeit in the right direction but as it takes two…
Learning to Create Self-Initiated Projects
So, how are those New Year’s resolutions doing for you? Sure, quitting a bad habit is really hard, but there’s one good habit you really need to pick up —…
Written Content is Still the King of Marketing
Writing is a great way to get noticed as an expert in your field and build trust. You don’t need to be Hemingway. A simple, conversational writing style works great…
Into 2014: The Social Media You Really Need
I caught a disease from social media and I don’t know if it’s “tweetable” by modern medicine. I am fully vested in all the important social sites; LinkedIn for business,…
Google Changes SEO: Kills Keyword Data
You may have heard the news that Google is implementing new keyword data that affects SEO. If you’re confused, you’re in good company. Most marketers are panicking at the news,…
The Next Evolution in Social Media Marketing
The web evolves almost daily, with new tips and tricks… and rules for SEO, as well as new social media platforms. There was a time that MySpace was the must-be-on…
Converting Visitors Into Customers
In the olden days, about twenty-plus one or two years ago, to be exact, marketing involved several factors in converting the mildly interested into the valued customer. Naturally, it included…
Will Google Panda Kill Cool 404 Error Pages?
Last week we covered some of the expected effects of Google Panda 4.0 and how it aims at cleaning up the web. One of the steps it will take is…
Google Panda 4.0: Web Savior or Digital Bully?
There’s a new sheriff in Webtown, aimed to clean up the place, and if shooting first and asking questions later is needed to clean up the web, then so be…
YouTube Marketing Tips: A Great Social Media Tool!
If you didn’t catch the article, “Do People Read Your Site Information?” you should give it a read, but, as it explains, people will rarely read more than 60% of…
5 Steps to a Better Web Presence
I deal with a lot of startups and while the owner(s) are creative programmers, innovative app developers, savvy business people or brilliant tech nerds, they know nothing about marketing their…