So, how are those New Year’s resolutions doing for you? Sure, quitting a bad habit is really hard, but there’s one good habit you really need to pick up — pushing yourself towards success. People think it’s the hardest resolution to keep. It may come wrapped in the promise to increase business or just to make more money but it comes down to self-initiative. Can you finish a great idea you have that keeps being put aside? You’ll be surprised at how easy it can be.
Start With Small Goals
I’m a big believer in self-propelled initiatives. It’s how I make a living. Writing for a blog is an initiative. Everything is done before the blog ever sees it. Authors have to come up with the idea, research it for presentation, get the approval and then write it and submit it. It’s initiative. As with what you may perceive to be easy, to pitch an article, most initiatives are simple!
Still, you have to push yourself to do them.
Setting up a project that relies on you to get it done is tough for most people. If you leave that hammer and box of nails under the painting you hung three months ago or toss your dirty clothes on the floor, less than two feet from the laundry hamper, then it will be tougher for you. Your first exercise is to put away the hammer and nails… right now! The second part of the exercise is to put your dirty laundry into the hamper, without fail, everyday this week. You will find this gives you a bit of euphoria at getting this small tasks done.
The same goes for starting an initiative. It starts with a plan. A well-thought-out, official plan. The baby steps are up to you. How much can you realistically get done. Even a small amount is better than nothing! Moving forward is the important point.
Small Starts — Big Results!
Dave is a designer at the Iconfactory and responsible for the ultimate Twitter icon Ollie the Twitterrific bird; he had broke his foot while playing soccer over the Fourth of July. That meant that the poor guy was relegated to staying off his feet at home. Rather than wallow in self-pity, he decided to use the opportunity to keep himself from going completely Rear Window and offer up his design skills to the large Web community — and successfully so!
Von Glitschka, also known as “Vonster,” an illustrator and designer of note, came up with a delightful and sarcastic website, offering the product, 5ive Mintute Logo. For five dollars, you get a logo he does specifically for your business.
What was billed as a way for him to earn daily coffee money, has instead bought him the entire coffee plantation. The approximate 24-hour turn around has been lengthened lately, so be patient and enjoy the best way to spend five bucks!
Self-initiative is not easy for most people. Working for someone else provides a regular paycheck, security, after a fashion, and someone telling you what to do. No self-motivational projects needed. As one person commented on a past article on crowdsourcing,
“I recently participated in the LG “Design the Future” contest (yeah, I didn’t win)… but rarely do I get the chance to design a cell phone-like product… it was a great exercise in creativity and it really let me flex my muscle… and they had some substantial cash prices (first prize was $20,000)… I feel like competitions like that are great for the industry. The rules were pretty relaxed and it really let people go hog wild and show off what they can do. Too often you’re forced to roll with the clients vision. It’s great to have a contest that let’s you be you.”
As I was arguing the pros and cons of crowdsourcing in that article, I just had to reply for his edification:
“I understand your point, but let me play devil’s advocate and explore another option. So you submitted something you really enjoyed designing and it stretched your creativity. You loved your final submission. You didn’t win and the client, I assume, owns it anyway. What if you had designed it but not submitted it and then sought out companies that might purchase the rights to the design? You would have taken a cue to create your own initiative and owned the product rights.”
Was the prize worth giving away all rights to the winner? What would the client have paid a design firm or freelancer to do the work? I’m guessing that the prize cost was considerably less than the one that would have run the company. So, who was the real winner? Which avenue held a better chance for him? The odds of him winning the contest and giving up the idea anyway without winning, or the odds of him being able to sell the design on the open market, or maybe not, but owning it to try again? I can’t say.
Persistence in selling the idea and protecting it can be daunting. Even though, sometimes even an e-mail comes back right away that says, “I love it!”… and a check eventually arrives.
When Will You Get Started?
Your idea. Your dream. No one will do it for you. Even if you have to work at something non-creative — use the money to live, but make your dream the priority. Crappy job gets in the way of your dream? Find another crappy job! They’re everywhere and they won’t drain your creativity. Have the idea? Now set your plan. Just like your previous boss who had always made projects go around and around, it’s finally time to make your own plan, knowing it will work better, and make it happen!
First, research who your customer is. Using Web sources or going to stores are the best way to find out some helpful examples of consumer habits (yes, marketing people never leave the office, they rely too much on figures supplied to them). See what people are buying and talk to them. I used to go to stores that carried products made by the company for which I worked, and watched what people bought or didn’t and asked them why.
I would smile as I approached them, excuse myself and explain what I was working on and gathered their opinions. This is probably why my products sometimes sold very well. Know your consumer base!
Also, figure out costs and how you will cover them. You may need a loan or investors. What website and functionality will you need? Packaging, having stock, shipping, advertising, taxes? Is your dream project for you to start a business or do you want someone else to produce it? If you are producing it yourself, you can get a business loan, but you are about to take many, many risks. Get legal and financial advice next. It’s well worth the money and will give you the final tally of whether or not this will be your dream or a nightmare disaster.
If you are creating something to pitch to a company for their purchase or licensing a property (certain photos for calendars and cards, for instance), there are a similar but different set of rules.
Start with the idea and marketing, create a style guide and/or presentation. A friend of mine wanted to publish a graphic novel for a pitch for a property she was trying to sell but couldn’t afford upfront fees for an artist and writer and printer, so I told her to use a WordPress blog to post her promotional material that she already had and that would give her a great presentation — the easy way.
Research which company you think would want to take on the project. Again, go online or to a store and look around. Want to really impress potential clients? Ask the store’s permission to set everything up; take videos of shoppers and their answers. What better way to produce proof of a need and then give clients the means to fulfill it!? Let your imagination run wild! As with the man who was so excited by the contest he entered, stretch yourself creatively.
Found the perfect prospect? Do your research and find the people you need to reach. There are many business networking sites. Search the company and find people and their titles. Get addresses and phone numbers. Call the receptionist and ask her/him who is the head of marketing or if they have an R & D contact person. If they don’t know, ask to speak to the secretary of the VP of marketing. Maybe she/he can get you closer. Also, use your network. Do any of your contacts know someone you are trying to reach?
Sounds difficult? It isn’t really; just keep in mind that it takes a lot of persistence, patience, as well as a good sense of humor. Once you lost one of those, you won’t make it.
Protect Your Ideas
It’s standard to have a Non-Disclosure Agreement when presenting intellectual property. Bigger companies will insist on using their own. Bigger corporations, to their own detriment, usually have no access point for outside ideas. They are afraid your idea may be something they are working on and they will be sued down the line. Middle-sized companies will just tell you they happen to be working on the same idea. Document your contacts and submissions well. You can find free contracts and form that deal with intellectual properties at Docracy.com.
As with any business transaction… think! Anyone who rushes your decision is up to something. Do your research and see what you find about your specific initiative and deal.
The Web Only Opens Possibilities
The Web holds a billion of possibilities. As I mentioned about my friend who built a blog, rather then going through the costs of print, you can hardly lose with a great idea and the ability to bring it to life on the Web. With e-commerce made so easy, how can you not have a site that sells something? At least most of the people I know have a Cafepress or Zazzle “shop”.
When I first started with web design, back in the days when processors ran on mud and sticks… and fire, which was new, I put up sites for my infamous chili recipe, one for each of my kids, a site for toy collectors, and it went on. Why? The Web was young and there were probably only 73 sites live and forty of them were mine!
Use your down time. Partner with friends and split the rewards. Ever hear of a group of social outcasts who got together and created something called “The Onion?” No? I haven’t either, but I do hear good things and that they crawled their way up to be, I believe, the number one humor site in the world. It must have started with an idea and someone’s dream.
Rube Goldberg illustrations ©Rube Goldberg