Domain Name Selection – A Business Changing Decision

There are many steps involved in starting a new business, some of which require financial investment, others which only call for a bit of intuition. Many aspiring online business owners don’t realize that the  amount of intuition they put into their business will far outweigh the amount of money they invest. Even investing thousands of dollars will not help an individual that is focused on the wrong aspect of their business. From start to finish, the process of starting a successfully online business is one that requires plenty of critical thinking and decision making. Perhaps the most important decision you’ll need to make is the selection of your domain name.

Know What You’re Aiming For

When it comes to domain names, the possibilities are literally endless. Unfortunately, thousands of other individuals came to this realization long before you did, and have since assumed most of the names that would be considered optimal. This, however, does not mean there are no good domains left. It simply means you’ll need to be more deliberate in the brainstorming process. You’ll need to know what you’re looking for, instead of aimlessly cycling through possible names. This is especially true if you already own an offline business. Your domain name needs to be memorable, catchy, and most importantly – relevant to your business. Your goal is to find the shortest or most memorable domain name that will embody your business’s online presence.

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Don’t Settle

One of the most common mistakes people make is assuming the name they want is not available, when in fact it is. Many people have come to the conclusion that there are simply no good domain names left and it is this very mentality that causes many domain owners to miss out on their dream domain name. Instead of assuming the name is taken, at least try it. Run a search for every domain name that comes to mind, even if it seems highly unlikely that it would still be available. Settling for a substandard domain name will only result in an unsuccessful business, or at the very least a worthless domain name. An example of settling for less would be acquiring a domain name with a series of numbers on the end. For example, if the domain name you want is – “” and this name is not available, so instead you buy – “” then you’re settling for a domain name that is ultimately going to be detrimental to the full potential of your online business.

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Assume Your Brand

Once you have found the perfect domain name, you’ll need to realize that this will be your permanent online brand, so it is important to claim this brand completely. This means acquiring all similar domains, all possible domain extensions with this domain name, and all spelling variations of the domain name. You’ll also need to copyright your domain name, and any other intellectual property such as your logo and/or slogan.


The entire process of procuring and securing your domain name is by far the single most important process in the beginning of your online business endeavors. A successful start in this area will surely lead to subsequent success in the near future.

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