eCommerce is quickly becoming one of the primary contributors to the global economy, with countless people purchasing and selling items online every day. One of the biggest and most famous eCommerce companies around is eBay, which has experienced phenomenal fiscal growth since its inception more than one decade ago.
The thriving online marketplace provides a venue in which private vendors and retailers can sell virtually any item they’d like, whether it be used, brand new or refurbished. The auction sales environment is perfect for bringing in consistently high profits, because bidding wars often result in items being bought at prices that are above retail cost! However, aside form the benefits of eBay itself, there are many advantages to using eBay as a traffic supplement for your own eCommerce site.
Driving Traffic From eBay
As an eBay seller you have access to tens of thousands of eBay buyers at any given point in time. In fact, there are many cases in which a single item receives dozens of bids, and hundreds of page views in just a few hours. Fortunately, it is possible to use this traffic to your advantage as an independent retailer with your own web site. A service known as Auctiva lets you integrate your online shop with eBay, which means you can drive traffic from your auctions to your actual store. By bringing clients from eBay to your web site you are creating a client base that will continue to purchase items from you in the near future. However, it is also possible to have store within eBay itself, using eBay’s comprehensive eCommerce hosting solution.
eBay eCommerce Hosting
it was only a matter of time before such a successful eCommerce web site began offering eCommerce hosting plans of their own. eBay founded eBay Stores, their eCommerce hosting branch, a few years back and since then it has experienced exponential growth and great success. With eBay stores you can create you own store within the eBay marketplace, or you can host it on your own we site. eBay Stores provides unique tools and resources that will help you integrate your store with eBay and your currently active auctions. For example, you can display a button next to your items for sale that reads “view other items likes this.” This button will then bring your site visitor to the eBay auction, letting them buy one of your items from your eBay account if they so please. By funneling traffic to and from eBay you will see a gradual increase in the total amount of daily visitors to your site.
Using Auctiva to Manage eBay Stores
Auctiva is an incredible solution that lets you manage eBay stores within a centralized interface. There are many advantages to using Auctiva, however the most notable one is the convenience it offers for busy eBay sellers and eBay store owners. Auctiva provides a plethora of store templates, organizational tools, and resources that will make your job as an online store owner much easier.