QR codes, NFC and Augmented Reality (AR) have come a long way from their intended use thanks to the imagination and innovation of the people who use them. They have blazed trails on the web that is a boon to everyone who leans heavily on the internet, social media and promoting their business via digital […]
If you feel like 2013 flew by, then you would be right as it seems our existence is tied closely, symbiotically, actually, with our personal technological devices. Our computers, cameras, phones and music players long ago became one device, and still that device gets smarter. It talks to us, it shows us how to travel, […]
Ikea has long been considered a marketing leader. The shopping experience, which can be exhausting, is carefully made pleasant through years of observing their customers. While the store has something for everyone, from inexpensive desks and shelving for student budgets, to cutting edge furniture for those who know quality cost money… and still Ikea manages […]
The mobile phone is accused of killing face-to-face human interaction. Facebook is now inserting suggested pages and advertisements that are making users very angry. What can be expected from Google Glass? Will this invention become the stuff of science fiction movies that destroy societal interaction by replacing it with virtual reality lifestyles?
Technology is important to life and business and while we tend to focus on gadgets that make our lives easier, we also fear how we need to evolve our businesses to meet that technology for consumers and customers. Technology is also the way we market our business easier and more effectively. The better the technology, […]
When I wrote about QR codes (Designed QR codes: the next level), it was very well received. When I wrote “SnapTags: Will they kill QR codes?” people got a little nasty with their suggestion on what I could do with snaptags and my mother. Now that I’m delving into Augmented Reality, I’m wondering what suggestions […]