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Brand Value & the Most Powerful Brands (with Infographic)

Brand value – everyone wants it, however, only few are able to achieve it. The subject of “brand value” holds a significant position amongst marketers, executives, and entrepreneurs. Let’s discuss what makes a brand unique, and how it is evaluated.

Reseller Hosting – Building a Hosting Site vs. Building a Client Base

Reseller hosting is essentially the wholesale/drop shipping sector of the hosting industry, giving you the ability to purchase server resources at low prices, rebrand them, and then resell them for a generous monthly profit. These plans include all of the tools needed to create your own hosting website, brand it, market it, and establish your […]

Requests for Free Work: Does it Work?

Everybody says economic times are tough… unless they say things are improving. The increase in startups show that business via the internet is booming, yet many of these startups fail in one big area: budgeting for the design and branding they need to establish their company “public face.” The answer for these startups is easy: […]

Why Are Iconic Corporate Logos Being Redesigned?

It seems that everyone is on the logo change bandwagon. Why are so many companies choosing now to change logos that are no older than their teenage customers? It seems that not one logo change of late has been met with a landslide of accolades. In fact, professional logo designers are screaming hate at the top of […]

LogoThief.com — Theft or Bad Clip Art Usage?

It’s hard to pinpoint one’s feelings about the new site, “LogoThief.com” While it’s always nice to see justice done, one has to wonder if a client has been trapped by logo stealing, if it’s just one of those coincidences, or designers are using dingbats and clip art for what should be copyrighted material?

When It’s Time for Your Brand to Stand Up or Shut Up

Your brand is your personality. It’s how others see your company as a person — someone with whom a consumer can identify, and think of as a friend. As with life, your brand will be stalked by those who take that friendship for the identity to a weird, creepy level.

How to Pick the Right Domain Name Extension

Choosing the right domain name extension is usually a very simple task for most people, as many webmasters tend to stick to .com domains, as they are the most popular. However, this may not always be the best decision, especially if you want your domain name to represent your web site as best as possible. […]

Best Methods for Generating YouTube Traffic

Social media has become one of the best advertising mediums. With millions of users on Facebook, Myspace, Twitter and YouTube, this is prime advertising real estate. YouTube is an entertaining site that now offers more than just interesting videos. Utilizing YouTube’s power to generate traffic to your site and potentially convert that traffic into sales […]

The Power of Branding: What’s in a Name?

Acquiring a good domain name nowadays can be very difficult, as it seems like all of the good names have been taken. In the beginning of the domain name game, you could acquire any name you wanted without failure, now as corporations buy domains by the thousands it has become nearly impossible to find a […]

Incorporating SEM and SMM into Your Marketing Campaign

Webmasters are increasingly integrating SMM (social media marketing) right alongside their SEM campaigns.  This has become a very feasible practice due to the prevalence of next generation web technologies and social networking.  Let’s take a closer look to find out how an SMM campaign can be effectively incorporated into your search engine marketing strategy. SEO […]

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