Social media has become one of the best advertising mediums. With millions of users on Facebook, Myspace, Twitter and YouTube, this is prime advertising real estate. YouTube is an entertaining site that now offers more than just interesting videos.
Utilizing YouTube’s power to generate traffic to your site and potentially convert that traffic into sales is becoming a mainstream idea. The following are a few tips to acquire additional traffic and promote products utilizing YouTube. These pointers include:
- Posting viral videos
- Posting quality videos
- Including your website logo in the videos
- Video promotion
- Make videos search-friendly
- Create an intriguing profile
Viral videos are useful videos that appeal to large groups of people. If you create a video that becomes viral, others will promote the video for you by word of mouth. This allows anything in the video to be seen and accessed by potentially millions of users.
Unfortunately there are many low quality videos available on YouTube. By posting videos of high quality, you are separating yourself from the pack. Viewers don’t like lower quality videos so they will skip over those not conforming to their viewing taste.
Including your website logo or actual web address in the videos is the best promotional tip to generate traffic because it creates branding. Its best to place the logo and URL throughout the video for extended exposure.
Once this is all achieved, promoting the video to gain viewership is the next step. Its unrealistic to just assume that any video created will become viral. Step up and start promoting in blogs, forums, content mills, email links, or other high trafficked web sites.
Furthermore, allow viewers to be able to easily find your video on both YouTube and search engines. To make the video search-friendly, simply include major keywords in both the title and descriptions and pay close attention to tags.
The final tip is while you’re creating and promoting the video, craft an interesting and intriguing profile. This allows viewers to learn more about you. If they read a boring profile, they won’t want to view your content any further.
YouTube and other forms of social media are a gold mine for advertising and generating free traffic. Although there are many videos displaying websites and many advertisements on Twitter, Facebook and Myspace, this is still an untapped, highly resourceful market.