Into 2014: Gaining New Clients for Your Business

Chances are, one of your new year’s resolutions was to increase your business. Stopping something, like smoking, or drinking are hard enough… and who would want to stop? But I digress. STARTING something is very hard. You have no road map for success and have usually jumped into it without the proper planning. Well, in […]

When It’s Time for Your Brand to Stand Up or Shut Up

Your brand is your personality. It’s how others see your company as a person — someone with whom a consumer can identify, and think of as a friend. As with life, your brand will be stalked by those who take that friendship for the identity to a weird, creepy level.

The Next Evolution in Social Media Marketing

The web evolves almost daily, with new tips and tricks… and rules for SEO, as well as new social media platforms. There was a time that MySpace was the must-be-on platform, and Twitter confused people who wondered how anyone could communicate anything in 140 characters, or less. With new platforms that are image and video-centric, […]

Social Media: Professionals Only, Please!

Social media is still a greatly misunderstood part of business, as hard as that is to believe. It’s hard to believe that as little as two years ago, companies were rife with arguments about which department would control the social media outreach (even the word, “outreach” hadn’t come into usage) of the firm. Eventually, most […]

Converting Visitors Into Customers

In the olden days, about twenty-plus one or two years ago, to be exact, marketing involved several factors in converting the mildly interested into the valued customer. Naturally, it included advertising of some sort, even if it was in the printed Yellow Pages (humongous telephone book for business listings). Before internet searches, and as businesses […]

dot.God

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131 years ago, Nietzsche stated: “God is dead.” But God is not dead. God–in any and all forms–is very much alive, especially online. Judging from online Presence alone, God  might say, as Mark Twain once did, “Reports of my death have been greatly exaggerated.” The next big thing in gTLD’s (generic top level domains) will […]

The Dawning of the Age of Etsy

I heart Etsy

“I spent the morning reorganizing my board on pinterest. I feel like I really accomplished something.” Those are the words of  the social media customer, your next customer. These are the sentiments of the socially plugged-in mass marketplace of micro-manufacturing, the small one-crafter operation or even the massive disaggregated team of micro-manufacturers working for a […]

Helping Your Client/Business Evolve Web Presence

It’s no secret that the purpose of business, as with life, is to grow and evolve. In life, the bumps and bruises teach us our lessons but in business a skinned knee can cost a small fortune. There are those in business who grow and succeed and those who stagnate and eventually fail. Stagnation is […]