Currently set to No Index

SEO Keywords: Keyword Density vs. Keyword Placement

The importance of keyword usage in search engine optimization definitely cannot be ignored, however many people don’t realize the proper way to use keywords, and therefore place unnecessary efforts on frivolous attempts that often prove to be unsuccessful. Failing at an SEO attempt is a very frustrating experience, because many times there is a lot of hard work and invested money involved. By the time you realize your plan is not working, all of the time of the money is gone and you are left wondering what went wrong.

Simply finding the right keywords and then loading your site with them is not going to get you anywhere. In order for your site to flourish, you’ll need the perfect balance between keyword density and keyword placement. But ultimately, which one is more important, density or placement?

Keyword Density

Search engines use web bots called crawlers to index your website’s information. In the process all of the keywords on your site are also indexed. The amount of keywords per the amount of content on your website is called keyword density. Keyword density is calculated in terms of percentage, for example:  5 keywords in a 500 word article would be a keyword density of 1%. While there is no exact standard for the amount of keyword density that should be used, there is a general frame that helps many people reach success. Most people find that using a total site keyword density of about 1%-5% is a great way to boost organic search engine listings.

RELATED:   Designing Your Site for SEO

So how do you do you decide how how high or how low the keyword density should be? The answer to this is directly related to the niche your site specializes in, and which keywords you are targeting. If your keyword is a very popular one, then you may want to go for a keyword density closer to the 4%-5% range. If you have a less popular keyword, then you may want to aim lower. Overall the best way to use keyword density is to start high, at around the 5% range, and then gradually go lower until you find a peak area. It should be noted however that optimal keyword density without proper placement is useless.

RELATED:   SEM Basics and Beyond

Keyword Placement

Keyword placement refers to the placement of the keywords throughout your site, both within the content and design of the website. Placing keywords in the right places plays a crucial role in proper search engine optimization. Search engine optimization experts recommend placing keywords within the first and last 25 words of each piece of content. Keywords should also be placed in the middle of the content as well, with at least one instance being used per article. It also helps to surround the keyword in other sub-keywords. This will help bring more targeted search to your site. Many people search for products or services and then add more information to the search query that contains another sub-keyword. It is also important to include keywords in the title tags of every page, as well as within meta tags and anchor text.

RELATED:   Search Engine Optimization – Link Building the Fast Way

Conclusion

In regards to which is more important, keyword density or keyword placement; many would agree that keyword placement is essential. The reason why placement is more important than density is because packing a site with keywords is easy, and search engines see this as spamming in some instances. However, packing the site with properly placed keywords is not viewed as spamming by the search engines, and instead is seen as useful content.

How to Find a Successful Name For Your New Blog?
How to Find a Successful Name For Your New Blog?

One of the most important decisions you can make to ensure your blog is among the best is to select a name. While there are more than 500 million blogs available...

How-to Start a Blog – Review of the Best 10 Blogging Platforms
How-to Start a Blog – Review of the Best 10 Blogging Platforms

If you want to start a blog as fast as possible, then you need to consider choosing a blogging platform. Thankfully, there are some excellent free and paid blogging platforms...

How Referral Marketing Can Benefit Web Hosts
How Referral Marketing Can Benefit Web Hosts

Even if the niche of web hosts are fully loaded with a lot of companies they are still one of the easiest to promote because you could write your own...

Broken Links: How to Find, Fix, and Benefit from Broken Links
Broken Links: How to Find, Fix, and Benefit from Broken Links

Links are what holds the web together. Essentially, the web is named as such because of the ability for pages and sites to link to other sources and relevant information....

Brand Value & the Most Powerful Brands (with Infographic)
Brand Value & the Most Powerful Brands (with Infographic)

Brand value – everyone wants it, however, only few are able to achieve it. The subject of “brand value” holds a significant position amongst marketers, executives, and entrepreneurs. Let’s discuss...

Reasons why your business should shift to Cloud hosting
Reasons why your business should shift to Cloud hosting

Cloud hosting has been on the rise since its inception. The improvement to your website performance and business efficiency that comes with Cloud hosting is almost tangible.

Why We Love the IT Support Career?
Why We Love the IT Support Career?

In almost all of my posts I was talking about the stressful side of the IT – the long hours, end user issues, migrations, midnight calls and the like. But...

IT Manager: Ways To Show Your Appreciation To Your Team
IT Manager: Ways To Show Your Appreciation To Your Team

Surely your team struggled hard and made things happen. You cannot say “this is what you get paid for” and just leave – you cannot keep your IT staff that...

Leave a Reply

Your email address will not be published. Required fields are marked *