Brand value – everyone wants it, however, only few are able to achieve it. The subject of “brand value” holds a significant position amongst marketers, executives, and entrepreneurs. Let’s discuss what makes a brand unique, and how it is evaluated.
We Really Dumb it Down for You! Well, it’s not that you’re too dumb for social media — we all are. We listened to way too many “experts” about the best times to post, what to post, where to post and why to post content, but the one thing they never go into is that […]
Chances are, one of your new year’s resolutions was to increase your business. Stopping something, like smoking, or drinking are hard enough… and who would want to stop? But I digress. STARTING something is very hard. You have no road map for success and have usually jumped into it without the proper planning. Well, in […]
Dear Ethicist— Which FaceTime/Skype apps are the most HIPAA compliant? I am a therapist and have had clients request these type of sessions. However, I’m worried about privacy and heard that FaceTime was recently hacked. I need to know which of these apps would be the best and safest for my therapy sessions. Sign Me— […]
The web evolves almost daily, with new tips and tricks… and rules for SEO, as well as new social media platforms. There was a time that MySpace was the must-be-on platform, and Twitter confused people who wondered how anyone could communicate anything in 140 characters, or less. With new platforms that are image and video-centric, […]
In the olden days, about twenty-plus one or two years ago, to be exact, marketing involved several factors in converting the mildly interested into the valued customer. Naturally, it included advertising of some sort, even if it was in the printed Yellow Pages (humongous telephone book for business listings). Before internet searches, and as businesses […]
Every day, we see some incredible and impressive marketing ideas. With the constantly evolving marketing challenges and new technology introduced, it takes some really brilliant work to keep up with how to reach consumers. Here’s some of the latest amazing things found around the web.
The great social media tool, the “water cooler” for former coworkers and the chat-it-up place for friends to stay in touch keeps changing but not an evolution of usage, rather changing how the site uses YOU! Experts said it was coming. Once Facebook went public, it was only a matter of time for it to […]
131 years ago, Nietzsche stated: “God is dead.” But God is not dead. God–in any and all forms–is very much alive, especially online. Judging from online Presence alone, God might say, as Mark Twain once did, “Reports of my death have been greatly exaggerated.” The next big thing in gTLD’s (generic top level domains) will […]
“Dear Ethicist– Perhaps this is a question for the Internet Miss Manners, but I have yet to find her. So I’m asking you. Here’s my question: Should spouses be friends on Facebook? In my limited experience, what I’ve seen from the interaction of spouses on Facebook falls into three categories: 1.) The spouses are friends […]
“I spent the morning reorganizing my board on pinterest. I feel like I really accomplished something.” Those are the words of the social media customer, your next customer. These are the sentiments of the socially plugged-in mass marketplace of micro-manufacturing, the small one-crafter operation or even the massive disaggregated team of micro-manufacturers working for a […]
It’s no secret that the purpose of business, as with life, is to grow and evolve. In life, the bumps and bruises teach us our lessons but in business a skinned knee can cost a small fortune. There are those in business who grow and succeed and those who stagnate and eventually fail. Stagnation is […]