The goal of nearly every webmaster is to continuously expand a network of websites that generate residual income. However, this goal cannot be accomplished without registering and acquiring a large collection of domain names, which will be used as the web addresses of the sites. Aside from registering completely unique domain names, many domain speculators choose to register alternative versions of their primary domain name for various reasons. Fortunately, most domain name registrars will provide a discount when several versions of the same primary domain name are purchased. In this, the more domain names you have access to, the more websites you can establish, and ultimately the more web traffic you can capture at one point in time. The following information discusses several techniques used by professional domain speculators when registering multiple domain names.
Capitalizing on Keywords
Keywords are basically the linguistic gateway that connects web traffic to your website. Any phrase that is commonly input into a search engine is considered to be a keyword, and is therefore capable of generating residual traffic if a website can successfully rank highly for a popular keyword. Thus, the first step in registering multiple domain names should be finding available domain names that contain popular keywords or key phrases within your desired niche. Not only will these phrases make it easier to rank highly for the keywords themselves within the search engines, it will also make it more likely that random web surfers will type in the name of your website simply by guessing the keyword. This especially true if you can register popular keywords with popular TLDs such as. com,.org, or.net.
Capturing Misspelled Traffic
It is also a good idea to purchase possible misspellings of your primary domain name, in order to capture type-in traffic that may misspell the name of your website while attempting to return to it. For example, if you own the domain name “exampledomainname.com”, then you may want to consider purchasing the misspelling of that domain – “exmapledomainname.com”. This not only maximizes the possibility of receiving random web traffic, it also keeps competitors from registering such misspellings and effectively taking some of your rightfully earned traffic. Aside from basic misspellings, you may wish to purchase plural or singular versions of the primary domain name. For example, the registrant of the aforementioned domain name may want to consider also registering “exampledomainnames.com”, as people commonly confuse plural and singular forms when remembering website addresses.
Varying Syntax and Preventative Measures
When purchasing alternate versions of the primary domain name, it is best to consider all possible formatting, with and without hyphens, using numbers, and even registering what are known as negative versions of your primary domain name. For example, if your domain name is “yourcompanybrand.com,” you could consider registering domain names such as “the-truth-about-your-company-brand.com” or “your-company-brand-sucks.com.” By doing this you can effectively prevent competitors from purchasing such domain names and negatively effecting your reputation in the future. Your goal as a domain speculator and registrant is to purchase all possible versions of your primary domain, especially if that domain is intended to be used as a business website.