Lessons That Help You Build a Successful Web Site
When it comes to web design, development and audience targeting, where do you start and where do you let go? Where does your trust in the professionals you hire to…
Geek Ethicist: Moral Shortcuts and Property Rights
“Dear Geek Ethicist, Do apps that promote ethical behavior diminish our ability to make just decisions? Signed- Librarian At Large” Dear LAL, Yes. They do. But no more than any…
Indiegogo or Kickstarter: Crowdfunding Part 2
Indiegogo, Charity, Art, Revenge… “Artevengity?” My first exposure to charitable crowdfunding was Matthew Inman’s (the Oatmeal) campaign to finance his counter attack to a $20,000 lawsuit from FunnyJunk using the…
Localize Your SEO for Neighborhood Business
When I first got started in web design, a new client wanted a site that could be found not only by local prospective clients but also by visitors to the…
Geek Ethicist: Harm and Fortune
“Dear Ethicist: I was asked a couple of years ago if I could help a company who had some profitable apps for a prominent social network. They needed to bill…
Does Your Web Site Have Intelligent Human Interactions?
Is your site humanized? Is it warm, welcoming, a fun and helpful user experience? Are search and feedback mechanisms built in and easy to use or is the entire site…
Grizzled, bleary-eyed, booze-reeking, day laborers arrive at a parking lot around 8 a.m. for work. If you hire one and want more work, hold off payment as long as possible;…
Geek Ethicist: Apples and Classes
“Dear Ethicist– I have been an enthusiastic Apple customer for over a decade now. I use Apple products in my work and have been very satisfied with their performance, design…
A/B Testing for Web Sites: The Easy Method for Optimizing Your Web Site Traffic and Impact
While working for an iconic magazine, owned by a large corporation, it was announced by some upper level executive that she had a plan to “help” the magazine regain the…
Is It Time to Admit Your Site Needs Redesign?
Perhaps it’s synergy or timing. Maybe bad site design is just a prevalent problem? The reaction to my last two articles was overwhelming and brought some interesting inquiries from people…
How to Work With a Web Designer
I write advice for designers. My articles are guides on how to be professional and how to best service a client’s needs while guaranteeing the best possible solution and a…
Innovate, Don’t Imitate: Design for Success!
Comedians who used to do impressions of politicians and celebrities would be the first to say, “imitation is the sincerest form of flattery.” They said it so they wouldn’t be…