Building an eCommerce web site involves many aspects, most of which are overlooked by the novice webmaster. Building a checklist before you build a web site can help you create a site that is enjoyable for your visitors, and profitable for your business. Gradually understanding the construction of a successful eCommerce site is the best way to educate yourself on the most important aspects of eCommerce and customer satisfaction. The following checklist can help you avoid some of the many trivial mistakes that novice webmasters often make when trying to build an eCommerce site. Simply ask yourself the following questions, and if the answer is no to any of them, then you still have some work to do.
Does My Site Look Professional?
Before you begin uploading item descriptions and pictures, or trying to source suppliers for your massive catalog of products, you’ll first need to make sure that your site looks professional. The two biggest factors that online shoppers consider are convenience and trustworthiness. If your site does not appear to be professional, most of your potential customers will leave before ever viewing your products or their prices.
Does My Site Have a Good Shopping Cart?
The shopping cart is literally the focal point of the shopping experience, primarily because it is the main interface that customers will use to checkout. If the shopping cart has glitches or is outdated and inconvenient, most of your prospective customers will become frustrated and look for another site. Thus, before proceeding with the construction of your eCommerce site it is absolutely necessary to “test drive” your shopping cart to view your site form the perspective of a site visitor.
Is My Site Secure?
Security falls under the second aforementioned important aspect of eCommerce – trustworthiness. If your site is not secured you’ll have a hard time closing any sales online. Regular internet shoppers have been educated to look for sites that begin with HTTPS before providing any credit card details, so it will be fairly difficult to have a successful online business without an SSL certificate. Fortunately, most eCommerce hosting plans come with SSL certificates.
Does My Site Have Convenient Navigation?
If it is difficult to navigate your site and find a particular product then it will be nearly impossible to have a high sales volume. Most people shop online because they are looking for a good price on a particular item. If your site does not have a properly organized product catalog and a good on site search engine, then finding the right product will be inconvenient for your customers.
Can I Accept All Major Payments?
The concept is simple – the more payment methods you can accept, the more potential customers you have. Only accepting credit cards can greatly limit your sales volume, especially in modern times as online payment processors are becoming increasingly popular. It is important to ensure that your site can accept money orders, credit cards, debit cards, and payments through online payment processors like PayPal, MoneyBookers, and AlertPay.