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Review of Volusion – Professional eCommerce Shopping Cart Solution

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Volusion is a company that has been developing revolutionary eCommerce technology and solutions since their inception in 1999. Over time Volusion has managed to amass a customer base of more than one hundred thousand, which consists of small business owners and corporations alike. In fact, in 2009 alone, the amount of online transactions that were conducted using the Volusion shopping cart exceeded $2 billion!

After releasing several successful versions of their shopping cart solution, Volusion now has more than 150 employees stationed in Austin, Texas and Simi Valley, California. The following review outlines some of the key features that have made Volusion so popular during the past few years.

Customer Features

Volusion is an all-in-one shopping cart solution that provides a comprehensive payment processing solution for virtually any online business. Volusion lets your customers zoom in on products that are of interest to them by automatically generating dynamic thumbnails. It also lets you create multi-tier pricing for certain site visitors such as members of a discount club.

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As a merchant that utilizes Volusion you can offer your customers coupon codes that can be used at checkout, and they can even leave product reviews about your items. You can also categorize your items into various groups that simplify your site visitor’s navigation and shopping experience. All product description fields are completely customizable, and your customers are given the option to view a ‘view all’ screen that displays all of the items currently in the shopping cart.

Administrative Features

The administrative panel of Volusion is perhaps its greatest strength, giving you complete control over the checkout process that your customers experience. One feature that is particularly interesting is the ‘Return on Investment’ (ROI) feature that lets you monitor your profits in real time. You can also print documents, shipping labels and receipts from directly within the administrative panel.

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Volusion also automatically generates confirmation emails that are then sent to your customers whenever a purchase is made. Having automated confirmation emails sent to your customers is a huge time saver and is incredibly convenient for the busy online business owner.


Volusion also provides robust support solutions through their user-friendly web site, amongst which are the ‘Build my Store’, ‘Manage My Store’, and ‘Expand My Store’ services. Aside from these innovative and unique services, Volusion also provides 24 hour support via instant chat, or email support tickets.  If you’re the ‘Do-It-Yourself’ type then you may prefer the extensive library of support documentation provided in the site’ support section, which includes helpful videos and informative articles.

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If you’re not confident in Volusion’s ability to provide excellent support, or you’re just curious as to how the software looks and feels, you can take advantage of their free 14 day trial which gives you full access to the software for a full two weeks, completely risk-free.



  • Avatar spurtcommerce says:

    Your article is very nice… thanks for sharing your information…

  • Avatar Peter Gogh says:

    Volusion is a good cart and remains to this day one of the top carts in e-commerce. Nowadays the sticking point for Volusion are their bandwidth overage charges. For stores that use a lot of images in their template, I recommend a solution like or Amazon S3. Paying hundreds of dollars for bandwidth overages is just too much

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