Currently set to No Index

SEO – Software vs. Manual Labor

One of the biggest debates in the entire search engine optimization industry is whether or not software is better than good old fashioned hard work. The answer to this question cannot be answered the same for all situation, as there are many facets to a successful search engine optimization campaign, and there are also many different types of software available that claim to help your site rank higher in the SERPs. The truth is, some of them work and some of them don’t, however all of them need to be used correctly to produce substantial results. In fact, most people that are looking for a push button solution to search engine optimization usually wind up misusing these tools and receiving penalties from the search engines, thus hurting their search engine ranking. However, this may or may not be attributed to the tool itself, but how the tool was used. The following information should shed more light on the relationship between software and successful SEO.

RELATED:   SEO and Backlinks – Quick and Easy vs. Slow and Calculated

Could This Realistically Be Done?

That is the first question you need to ask yourself before using any tool to automate your search engine optimization campaign. If what you are about to do could not realistically be done in the amount of time you plan doing it, then chances are it will be regarded as spam by the search engines. Search engines know that people use tools to automate tedious processes, and to prevent abuse they look for unrealistic patterns when indexing pages. For example if you build 10,000 backlinks in one night, then this will obviously look suspicious. Not only is this kind of link building suspicious, but all of these links can’t possibly be indexed in one night, and in many cases the site may be thrown into the sandbox in order for Google to catch up with all of the links posted on the web.

RELATED:   The Benefits of Country-Specific Domains

Is this Really Beneficial?

That is the second question you need to ask yourself before using any tool to automate a process. Many of the tools used to build links quickly do so by posting links on sites with low PR. Every site that links back to yours affects the PR of your site, depending upon the PR. So if you build 1000 backlinks from a bunch of PR 0 and PR 1 pages in a week, then you may actually be hurting your page rank! On the other hand, just 20 backlinks from PR 5,6, and 7 sites could bring you pages ahead of your competitors in a very short period of time. The point is, it is not always a number game and this is an important factor to consider when using any tool.

RELATED:   How Search Engine-Friendly is Your Domain Name?

Will it Help Me Learn?

Perhaps the best way to use tools for search engine optimization is to use market research tools which give you insight on your industry and competition. Keyword research/market analysis tools are the best tools to use in search engine optimization, as they will ultimately help you perfect your craft and advance your site to the front page of the search engines.

How-to Start a Blog – Review of the Best 10 Blogging Platforms
How-to Start a Blog – Review of the Best 10 Blogging Platforms

If you want to start a blog as fast as possible, then you need to consider choosing a blogging platform. Thankfully, there are some excellent free and paid blogging platforms...

How Referral Marketing Can Benefit Web Hosts
How Referral Marketing Can Benefit Web Hosts

Even if the niche of web hosts are fully loaded with a lot of companies they are still one of the easiest to promote because you could write your own...

Broken Links: How to Find, Fix, and Benefit from Broken Links
Broken Links: How to Find, Fix, and Benefit from Broken Links

Links are what holds the web together. Essentially, the web is named as such because of the ability for pages and sites to link to other sources and relevant information....

Brand Value & the Most Powerful Brands (with Infographic)
Brand Value & the Most Powerful Brands (with Infographic)

Brand value – everyone wants it, however, only few are able to achieve it. The subject of “brand value” holds a significant position amongst marketers, executives, and entrepreneurs. Let’s discuss...

Reasons why your business should shift to Cloud hosting
Reasons why your business should shift to Cloud hosting

Cloud hosting has been on the rise since its inception. The improvement to your website performance and business efficiency that comes with Cloud hosting is almost tangible.

Why We Love the IT Support Career?
Why We Love the IT Support Career?

In almost all of my posts I was talking about the stressful side of the IT – the long hours, end user issues, migrations, midnight calls and the like. But...

IT Manager: Ways To Show Your Appreciation To Your Team
IT Manager: Ways To Show Your Appreciation To Your Team

Surely your team struggled hard and made things happen. You cannot say “this is what you get paid for” and just leave – you cannot keep your IT staff that...

Feeling Insecure In Your Current Job Position?
Feeling Insecure In Your Current Job Position?

Job security is one of our primary concerns. We everyday we live with the question of whether or not we will be working the next day. Loyalty is not the...

1 Comment

  • Avatar for freddy freddy says:

    I believe this is one of those times that it will pay to do the work and research manually. If you REALLY don’t have the time, Hire some one through o-desk or fiverr to create UNIQUE seo keywords and terms for you rather than software, this will ensure that it’s not so generic that it gets caught by the servers.

Leave a Reply

Your email address will not be published. Required fields are marked *