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Leveraging the Press Release as an SEO Tool

A large number of webmasters and site promoters neglect to implement press releases into their SEO campaigns.  This is primarily because most associate them with some sort of news related publishing piece.  While that holds true from a traditional aspect, press releases are quiet effective in print media and the world of online marketing as well.  If you have not considered using them to promote your website, this article will give you all the reason to leverage the old press release for SEO purposes.

Generating Traffic with Press Releases

Press releases are not limited to introducing a new product or service.  However, link popularity and all the most popular keywords on the web will not aid your efforts if traffic is not coming to your site.  With a good press release, you can reel in traffic from the following sources:

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Direct Traffic – In the ideal environment, your published press release will be syndicated across a network of related sites.  If you are able to snag readers with an intriguing headline, people will check out the piece and follow up by paying your site a visit.

Subscribers – By signing up with a reputable press release service, you can have your publication submitted to leading news wire sites like, EIN News, Google News, Topix and several more.  These sites maintain an existing database of subscribers so when publishing a press release, they will be able to view your piece in their news readers.  If they like what you have to say, they will visit your site to find out what else you have to offer.  This is certainly an avenue you want to consider because these sites combine to offer the potential of millions of visitors every month.

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Search Engines – The most valuable traffic source that can be obtained is generated directly from the search engines.  This could turn out to be a long term source because your press release will remain online for as long as your site is up and running.  Should the traffic from the news wire sites start to diminish, you can always rely on the search engines for that consistent stream needed to keep up your exposure.

Organic Search Engine Rankings – Since publishing a press release is merely another aspect of SEO, your search engine rankings will naturally improve, thus resulting in more organic traffic.  When following this up with quality backlinks, you can boost your traffic numbers considerably very fast.

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Tips for Press Release Writing

If you want to write a press release to improve your SEO efforts, keep the following tips in mind:

– Right your press release in the third person.

– Compose an intriguing headline to entice readers.

– Emphasis facts and benefits; avoid fluff.

– Make sure your press release is not too short or too long.  500 or so words should do the trick.

– Remember to insert your primary keywords into the press release.  Do not go overboard with keywords as you want your piece to flow as naturally as possible.

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