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Should You Register a .Tel Domain?

The late 90s saw the trendy .com extension take the internet world by storm.  Thousands of individuals and businesses invested a significant amount of time and money into obtaining domain names attached with this extension; some to use for a website, others solely to make a profit.  The .com explosion should have taught us a lot, and one of those lessons is that if you have your heart set a particular domain name, you must act fast and secure it before someone beats you to it.  Many hopeful registrants take a trip to the register only to find that their idea name has already been registered and taken off the market.  This just goes to show that a good piece of internet real estate is becoming harder to find.  With the recent launch of .tel top level domains, internet users have another opportunity to secure the domain name they actually want.

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The Benefits of .tel Domains

.tel domains are not your ordinary extension.  This new global internet standard allows you to control how and where you connect with your audience.  Below are some of the many benefits internet users are raving about:

Stay in Touch from any Device – A .tel domain enables your brand name or business to be accessible from any client device connected to the internet.  For example, customers can type your website address into their browser, choose their preferred method of contact and simply click a button to initiate the communication process.  Since the TLD is optimized for mobile devices, it allows you to create a strong mobile presence through the increasing large number of compatible devices

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Potential Revenue Generator – You could also use a .tel domain for a variety of services based on generic names such as,, or whatever you desire.  Just like .coms, each individual domain can easily be configured to have numerous sub-domains in order provide convenient navigation to local vendors or specialists.

Increased Exposure – By registering a .tel domain, you can greatly increase the visibility of your business as it allows you to publish multilingual keywords specific to each department and location associated with your company.  Because these keywords are indexed by the major search engines, this extension can easily improve optimization and exposure for your online business.

Increased E-commerce Traffic – A .tel domain can be useful in offering and selling various storefront products and services.  For instance, a music orientated site could provide their users with the latest news or popular downloadable mobile content such as ringtones or MP3 files.  Such exclusive offerings can work wonders at driving traffic to traditional online storefronts.

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Is it Time for a .Tel?

Though certainly not as widespread as the more mature options, .tel is catching on quickly as a viable TLD.  The hype and distinct benefits could make this extension just as popular and highly sought after as .com in a few years.  And while still not available at all registrars, .tel is being increasingly adopted and comes at a price that is comparable to traditional extensions.  We don’t encourage you to give up that catchy .com you finally secured, but this new option is definitely one you want to consider.

1 comment
  1. frank panzer
    frank panzer
    January 8, 2010 at 9:47 am

    Here’s my verdict on .tels. Get one for your business. They cost just as little as a normal url (even though, for some stupid reason Godaddy doesn’t sell them yet), are fairly easy to update and end up ranking in search engines. Plus unlike your social media profiles, you own them.

    I have considered buying a bunch of family name .tels, but since I don’t see a direct business value I haven’t done that yet.

    But as a business owner, they are great.

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