Every day, we see some incredible and impressive marketing ideas. With the constantly evolving marketing challenges and new technology introduced, it takes some really brilliant work to keep up with…
Paula Deen’s Lesson: Keep Your Personal Beliefs Out of Business!
Unless you haven’t turned on your television or computer or listened to people’s conversations in the office or on the street, you’ve heard about chef and TV personality, Paula Deen’s…
When are the Best Times for Social Media Posts to Reach a Global Audience?
Some say there are no “best” times to tweet or post to LinkedIn and Facebook. It all depends on your targeted audience, is the underlying rule for savvy social media…
Perfect Marketing: Why You Have to Think Like a Customer
It seems simple. If you’re selling a product or service, you need to understand the consumer, especially your loyal customers and give them exactly what they want. Surprisingly, there are…
How Open Eyes and Open Minds Can Prevent Layout Disasters
My first job with a magazine was eye opening. Back then, there was a staff of proofreaders to make sure there were no typos or grammatical mistakes, as opposed to…
Email Marketing Tips — Part 3: What Will People Actually Read?
In this series of articles, we’ll explore the best tips to run successful email marketing tips. Email marketing, despite all the options available in an evolving digital world, is still…
Email Marketing Tips – Part 2: Creating Content
In this series of articles, we’ll explore the best tips to run successful email marketing tips. Email marketing, despite all the options available in an evolving digital world, is still…
Email Marketing Tips – Part 1: List Building
In this series of articles, we’ll explore the best tips to run successful email marketing tips. Email marketing, despite all the options available in an evolving digital world, is still…
Online marketing is the best way to reach your audience but, unless you know how to effectively use it, you’re stuck with paying others to do it for you and…
Real-Time Marketing: What is It and How Do YOU Do It Effectively?
Marketing use to be a leisurely pastime of sorts. Weeks of meetings, focus groups, reading and analyzing statistics, three-martini lunches and over several months, the plan was laid for product…
Mobile Sites and SMS Marketing: Are You Ready?
Ninety-eight percent of cell phone owners have their devices within reach one hundred percent of the time. The other two percent are my kids who always misplace them. Smartphones contain…
Specials, Discounts and Giveaways: Will They Bring People to Your Site More Often?
I like to reward people who are nice to me by being nice to them. A good client gets a discount, a close friend gets free help with their design…